University of Birmingham

University of Birmingham

International Marketing

This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

Entry requirements

At least an upper 2nd class degree or postgraduate diploma from a UK university or equivalent. English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.

Course modules

Core Modules: Cross-cultural communication; the international marketing context; marketing management; marketing research. January (one week): Exams for Semester 1 subjects. January � April Core Modules: International marketing strategy; contemporary issues in international marketing; research methods for dissertation. Elective Modules*: Choose 2 or 3**: Business to business relationships; marketing communications; product and innovation management; retail marketing; services marketing; strategic brand management; strategic environmental sustainability.

Assessment methods

The majority of modules are assessed using written examinations and coursework. Coursework can take a variety of forms, including reports, essays, group presentations and practical assignments. Some coursework is group based. Not all modules will involve examinations.


Qualification Study mode Fee Course duration
MSc Full-time £ 10,080 per Academic year (home fees) 1 years
MSc Full-time £ 17,580 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Edgbaston Campus Birmingham B15 2TU West Midlands

Key information

Postgraduate Enquiry Service
Telephone number: 
0121 414 5005