University of Birmingham
At least an 2.1 Honours degree or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least 2 marketing modules. If not, at least 2 years full-time marketing work experience is required. English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
Core Modules: marketing communications; contemporary issues in strategic marketing; marketing analytics; advertising and sales promotion; PR and media skills; direct and interactive marketing; research methods for dissertation; marketing communications research dissertation.
Optional modules: strategic brand management; consultancy skills and practice; services marketing; strategic environmental sustainability; business-to-business relationships; product and innovation management; retail marketing.
The majority of modules are assessed using written examinations and coursework. Coursework can take a variety of forms, including reports, essays, group presentations and practical assignments. Some coursework is group based. Not all modules will involve examinations.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||GBP 10,080 per Year 1 (EU)||1 years|
|MSc||Full-time||September 2016||GBP 10,080 per Year 1 (England)||1 years|
|MSc||Full-time||September 2016||GBP 17,580 per Year 1 (International)||1 years|
|MSc||Full-time||September 2016||GBP 10,080 per Year 1 (Northern Ireland)||1 years|
|MSc||Full-time||September 2016||GBP 10,080 per Year 1 (Scotland)||1 years|
|MSc||Full-time||September 2016||GBP 10,080 per Year 1 (Wales)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Edgbaston Campus||Birmingham||B15 2TU||West Midlands|
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