University of Birmingham

University of Birmingham

Marketing Communications

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It enables them to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework. The programme develops critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Entry requirements

At least an 2.1 Honours degree or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least 2 marketing modules. If not, at least 2 years full-time marketing work experience is required. English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.

Course modules

Core Modules: marketing communications; contemporary issues in strategic marketing; marketing analytics; advertising and sales promotion; PR and media skills; direct and interactive marketing; research methods for dissertation; marketing communications research dissertation.
Optional modules: strategic brand management; consultancy skills and practice; services marketing; strategic environmental sustainability; business-to-business relationships; product and innovation management; retail marketing.

Assessment methods

The majority of modules are assessed using written examinations and coursework. Coursework can take a variety of forms, including reports, essays, group presentations and practical assignments. Some coursework is group based. Not all modules will involve examinations.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 10,080 per Year 1 (EU) 1 years
MSc Full-time September 2016 GBP 10,080 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 17,580 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 10,080 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 10,080 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 10,080 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Edgbaston Campus Birmingham B15 2TU West Midlands

Get in touch

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Key information

Contact: 
Postgraduate Enquiry Service
Telephone number: 
0121 414 5005