University of Birmingham

University of Birmingham

Strategic Marketing and Consulting

Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable students to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen their insights in the theory and practice of specialist aspects of marketing; the programme will develop students' critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers; the programme is recognised by the ESRC.

Entry requirements

At least an upper 2nd class degree or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least 2 marketing modules. If not, at least 2 years full-time marketing work experience is required. English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.

Course modules

Strategic marketing; strategic management; marketing analytics; plus a live consultancy project, dissertation and specialist elective modules, e.g. retail marketing, e-marketing, strategic brand management, and marketing communications.

Assessment methods

The majority of modules are assessed using written examinations and coursework. Coursework can take a variety of forms, including reports, essays, group presentations and practical assignments. Some coursework is group based. Not all modules will involve examinations.

Sponsorship information

Scholarships may be available; UK applicants for this programme are eligible to apply for one of eight Simon Evans Scholarships (�5,000) available in 2010/11.


Qualification Study mode Fee Course duration
MSc Full-time £ 10,080 per Academic year (home fees) 1 years
MSc Full-time £ 17,900 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Edgbaston Campus Birmingham B15 2TU West Midlands

Key information

Postgraduate Enquiry Service
Telephone number: 
0121 414 5005