University of Birmingham
At least an 2.1 Honours degree or postgraduate diploma from a UK university or equivalent. For those not qualified for direct entry to the one-year MSc programmes, a preliminary year may be available. English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
Core modules: consumer behaviour; marketing management; marketing research; marketing strategy and planning; research methods for dissertation.
Optional Modules: product and innovation management; strategic environmental sustainability; services marketing; strategic brand management; marketing communications; business to business relationships; retail marketing. Students will also undertake a substantial research dissertation on a marketing topic of their choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.
The majority of modules are assessed using written examinations and coursework. Coursework can take a variety of forms, including reports, essays, group presentations and practical assignments. Some coursework is group based. Not all modules will involve examinations.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||October 2016||GBP 10,080 per Year 1 (EU)||12 months|
|MSc||Full-time||October 2016||GBP 10,080 per Year 1 (England)||12 months|
|MSc||Full-time||October 2016||GBP 17,580 per Year 1 (International)||12 months|
|MSc||Full-time||October 2016||GBP 10,080 per Year 1 (Northern Ireland)||12 months|
|MSc||Full-time||October 2016||GBP 10,080 per Year 1 (Scotland)||12 months|
|MSc||Full-time||October 2016||GBP 10,080 per Year 1 (Wales)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Edgbaston Campus||Birmingham||B15 2TU||West Midlands|
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