University of Bradford

University of Bradford

International Marketing

The course is for students looking to acquire new marketing skills or develop more specialist knowledge in international marketing practice. The programme provides a thorough understanding of marketing and broader management subjects, which are then applied to the dynamics of an international environment. Students consider the specialist marketing tools, techniques and activities of an organisation, learning how to integrate them into a plan and implement successful international marketing programme. The programme also prepares students to handle environmental, cross-cultural and political issues involved in international marketing.

Entry requirements

Degree (not necessarily in business and management) from an approved university; alternatively, an appropriate professional qualification may be acceptable (subject to University approval); evidence of proficiency in English: 6.5 on the IELTS test (with no sub-text less than 5.5), or a score of 94 in the internet-based TOEFL (with minimum scores of reading 18, listening 17, speaking 20, writing 17), or 60 in the PTE-A (Pearson Test of English-Academic).

Course modules

In semester 1, students will cover 6 core subjects to develop a fundamental marketing knowledge base (marketing, international business environment, marketing communications, consumer behaviour, marketing research, operations management). Semester 2 covers subjects which are international in orientation (international marketing, international business strategy, cross-cultural management and services marketing) plus 2 elective subjects. The final and key part is a personal research project assessed by dissertation or a group based consulting project assessed by a group report.

Assessment methods

Assessment is by a combination of written examinations, assignments, group projects and presentations.

Sponsorship information

World Bank low-income or low to middle income economy countries: �2,000 scholarshipAcademic Excellence scholarships: 15 scholarships of �1,000 available as a fee reduction to the highest achieving students with at least a first-class Honours in their undergraduate studies, or the European equivalent.Ma Kam Ming Scholarship Fund: The Ma Kam Ming Scholarship Fund supports up to 4 scholarships for full-time postgraduate study leading to the degree of MSc, at the School of Management, from permanent residents of Hong Kong or citizens of China in 2014/15.Postgraduate Bursary: UK or EU students applying to study a full-time Masters or research postgraduate programme, who have recently graduated from an undergraduate programme in England, and have received support towards their fees from the Local Authority or the Student Loans Company in their final year of undergraduate study at their previous university may be eligible for a Postgraduate Bursary of �500. Please visit the university website for full details.Alumni discount: self funded or part-self funded Bradford alumni applying to study a full-time or part-time Master's programme, whether studied in Bradford or at one of our partner institutions, will qualify for a discount on the self-funded element of their fees.Awards for company-sponsored study: a business relationship bursary of up to 35% on any company-sponsored or part-sponsored Master�s course is available for companies with whom the School has a relationship or demonstrated business engagement. The amount would depend on the strength of the relationship, which might include companies who have previously funded a student on a Bradford programme, employed an undergraduate placement, MSc or MBA student to undertake a project, employed a member of faculty to produce a KTP or research project, commissioned a customised Executive Education programme, or supported the School in other ways, but this list is not exhaustive and other business engagement activities could be considered eligible.


Qualification Study mode Fee Course duration
MSc Full-time £ 9,500 per Whole course (home fees) 12 months
MSc Full-time £ 13,500 per Whole course (overseas fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
School of Management Bradford BD9 4JL Yorkshire and the Humber

Key information

MSc Team
Telephone number: 
01274 234321