University of Bradford

University of Bradford

Strategic Marketing

The course is designed for students from a range of backgrounds who are looking to develop their knowledge and skills in marketing from a strategic perspective. The programme will provide the knowledge, technical skills and expertise to develop marketing strategies which deliver a competitive advantage through a clear customer focus. Students will also develop an understanding of the full range of marketing tools and techniques available, and how to integrate them to plan and implement successful marketing programmes.

Entry requirements

A degree, not necessarily in business and management, from an approved university. Exceptional candidates without the usual academic qualifications but with appropriate professional qualifications may be admitted on their merit. There is no requirement for previous work experience. Minimum IELTS 6.5 or equivalent.

Course modules

In semester 1, students study 6 core modules, introducing the fundamentals of marketing, strategic marketing and management. These will include consumer behaviour, marketing research, marketing communications, marketing, international business environment, and operations management.
In semester 2, students will develop more specialist knowledge through a mix of core modules (strategic management, entrepreneurship and innovation and corporate and social responsibility and 2 further elective modules of your choice. Students will also start to put their learning into practice with a marketing strategy simulation module, developing strategies for a company in a competitive computer simulated business environment.
In the final part is a personal research project assessed by dissertation (22,000 words) or a group based consulting project assessed by a group report.

Assessment methods

Assessment is by a combination of written examinations, assignments, group projects and presentations.

Sponsorship information

World Bank low-income or low to middle income economy countries: £2,000 scholarship Academic Excellence scholarships: 15 scholarships of £1,000 available as a fee reduction to the highest achieving students with at least a first-class Honours in their undergraduate studies, or the European equivalent. Ma Kam Ming Scholarship Fund: The Ma Kam Ming Scholarship Fund supports up to 4 scholarships for full-time postgraduate study leading to the degree of MSc, at the School of Management, from permanent residents of Hong Kong or citizens of China in 2014/15. Postgraduate Bursary: UK or EU students applying to study a full-time Masters or research postgraduate programme, who have recently graduated from an undergraduate programme in England, and have received support towards their fees from the Local Authority or the Student Loans Company in their final year of undergraduate study at their previous university may be eligible for a Postgraduate Bursary of £500. Please visit the university website for full details. Alumni discount: self funded or part-self funded Bradford alumni applying to study a full-time or part-time Master's programme, whether studied in Bradford or at one of our partner institutions, will qualify for a discount on the self-funded element of their fees. Awards for company-sponsored study: a business relationship bursary of up to 35% on any company-sponsored or part-sponsored Master's course is available for companies with whom the School has a relationship or demonstrated business engagement. The amount would depend on the strength of the relationship, which might include companies who have previously funded a student on a Bradford programme, employed an undergraduate placement, MSc or MBA student to undertake a project, employed a member of faculty to produce a KTP or research project, commissioned a customised Executive Education programme, or supported the School in other ways, but this list is not exhaustive and other business engagement activities could be considered eligible.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 9,500 per Whole course (England) 12 months
MSc Full-time September 2016 GBP 13,500 per Whole course (International) 12 months
MSc Full-time September 2016 GBP 9,500 per Whole course (Northern Ireland) 12 months
MSc Full-time September 2016 GBP 9,500 per Whole course (Scotland) 12 months
MSc Full-time September 2016 GBP 9,500 per Whole course (Wales) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
School of Management Bradford BD9 4JL Yorkshire and the Humber

Get in touch

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Key information

Contact: 
MSc Team
Telephone number: 
01274 234 321