University of Brighton

University of Brighton

Marketing (Social Marketing)

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. If you want to learn more about this process, this is the course for you. The course has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behaviour. This masters degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, marketing planning and strategy. This course is accredited by the Chartered Institute of Marketing (CIM).

Entry requirements

Individual offers may vary. Degree and/or experience: normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. For non-native speakers of English: in order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test. International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.

Course modules

Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research I: quantitative methods; marketing research II: qualitative methods; social marketing; dissertation. Choose one option from: international marketing; branding and communications; behavioural economics; digital marketing; new product development.

Assessment methods

In the final phase of the course, students are required to complete a dissertation relating to social marketing. The dissertation will be approximately 15,000 words. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 8,550 per Year 1 (Wales) 1 years
MSc Full-time September 2016 GBP 8,550 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 14,400 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 8,550 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 8,550 per Year 1 (Scotland) 1 years
PgCert Full-time September 2016 - 1 years
PgDip Full-time September 2016 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Moulsecoomb Campus Brighton BN2 4GA South East

Get in touch

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Key information

Contact: 
Course Enquiries
Telephone number: 
01273 644644