University of Brighton

University of Brighton

Marketing

Our Marketing MSc develops your understanding of both the theory and practice of marketing to an advanced level. It applies marketing theory to real-world situations through case studies and employer-based projects, and covers such areas as research methodologies, marketing planning and strategy. Throughout the course, you will be taught by a team of highly qualified, research-active lecturers with a wealth of commercial experience. They will give you a chance to put your skills into practice and gather the kind of practical knowledge that employers are looking for. At the end of the first term, you have the option to specialise in one of three subdisciplines: branding and communication, international marketing or social marketing. Your choice will be reflected in your degree title (eg Marketing (Branding and Communication) MSc) and affect the type of career that the degree opens up for you.

Entry requirements

Individual offers may vary. Degree and/or experience: normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. For non-native speakers of English: in order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test. International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Master's programme at the University of Brighton's Language Institute.

Course modules

Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research I: quantitative methods; marketing research II: qualitative methods; dissertation. Choose two options from: international marketing; branding and communications; social marketing; behavioural economics; digital marketing; new product development.

Assessment methods

In the final phase of the course, students are required to complete a dissertation relating to a marketing topic of their choice.The dissertation will be approximately 15,000 words long. Modules will be assessed using a mixture of essays, reports, group work, presentations and examinations.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 7,650 per Year 1 (England) 12 months
MSc Full-time September 2016 GBP 13,500 per Year 1 (International) 12 months
MSc Full-time September 2016 GBP 7,650 per Year 1 (Northern Ireland) 12 months
MSc Full-time September 2016 GBP 7,650 per Year 1 (Scotland) 12 months
MSc Full-time September 2016 GBP 7,650 per Year 1 (Wales) 12 months
PgCert Full-time September 2016 GBP 13,500 per Year 1 (International) 12 months
PgCert Full-time September 2016 GBP 7,650 per Year 1 (Northern Ireland) 12 months
PgCert Full-time September 2016 GBP 7,650 per Year 1 (Scotland) 12 months
PgCert Full-time September 2016 GBP 7,650 per Year 1 (Wales) 12 months
PgCert Full-time September 2016 GBP 7,650 per Year 1 (England) 12 months
PgDip Full-time September 2016 GBP 7,650 per Year 1 (England) 12 months
PgDip Full-time September 2016 GBP 13,500 per Year 1 (International) 12 months
PgDip Full-time September 2016 GBP 7,650 per Year 1 (Northern Ireland) 12 months
PgDip Full-time September 2016 GBP 7,650 per Year 1 (Scotland) 12 months
PgDip Full-time September 2016 GBP 7,650 per Year 1 (Wales) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Moulsecoomb Campus Brighton BN2 4GA South East

Get in touch

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Key information

Contact: 
Course Enquiries
Telephone number: 
01273 644644