University of Brighton

University of Brighton

Marketing (Digital Marketing)

This course is designed for those seeking to develop their knowledge of digital marketing and e-commerce. Students explore the theories behind the practice of digital marketing at an advanced level and have the opportunity to develop an in-depth and critical understanding of digital marketing planning and strategy.

Entry requirements

Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not a 1st language, students need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.

Course modules

Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research 1 (quantitative methods); marketing research 2 (qualitative methods); digital marketing; dissertation. Option modules: international marketing; social marketing; behavioural economics; branding and communications; new product development.


Qualification Study mode Fee Course duration
MSc Full-time £ 7,920 per Academic year (home fees) 1 years
MSc Full-time £ 13,840 per Academic year (overseas fees) 1 years
MSc Full-time £ 7,920 per Academic year (EU fees) 1 years
PgCert Full-time - 1 years
PgDip Full-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner

Key information

Course enquiries
Telephone number: 
01273 644644