University of Brighton

University of Brighton

Marketing (Digital Marketing)

This course is designed for those seeking to develop their knowledge of digital marketing and e-commerce. It is ideal preparation for a career in marketing, advertising or social media. It also suits those with an interest in communications and brand management. You will explore the theories behind the practice of digital marketing at an advanced level and have the opportunity to develop an in-depth and critical understanding of digital marketing planning and strategy. The course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers.

Entry requirements

Individual offers may vary. Degree and/or experience: normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. For non-native speakers of English: in order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test. International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Master's programme at the University of Brighton's Language Institute.

Course modules

Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research 1 (quantitative methods); marketing research 2 (qualitative methods); digital marketing; dissertation. Choose one from: international marketing; social marketing; behavioural economics; branding and communications; new product development.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time GBP 7,920 per Year 1 (England) 1 years
MSc Full-time GBP 13,840 per Year 1 (International) 1 years
MSc Full-time GBP 7,920 per Year 1 (Northern Ireland) 1 years
MSc Full-time GBP 7,920 per Year 1 (Scotland) 1 years
MSc Full-time GBP 7,920 per Year 1 (Wales) 1 years
MSc Full-time GBP 7,920 per Year 1 (EU) 1 years
PgCert Full-time - 1 years
PgDip Full-time - 1 years

Campus details

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