University of Brighton
Marketing (Digital Marketing)
This course is designed for those seeking to develop their knowledge of digital marketing and e-commerce. Students explore the theories behind the practice of digital marketing at an advanced level and have the opportunity to develop an in-depth and critical understanding of digital marketing planning and strategy.
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not a 1st language, students need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.
Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research 1 (quantitative methods); marketing research 2 (qualitative methods); digital marketing; dissertation. Option modules: international marketing; social marketing; behavioural economics; branding and communications; new product development.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 7,920 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 13,840 per Academic year (overseas fees)||1 years|
|MSc||Full-time||£ 7,920 per Academic year (EU fees)||1 years|
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