University of Brighton

University of Brighton

Sport Business Management

This course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. Spectator and participatory sport is a global phenomenon and has recently become 1 of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity. Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents. Through studying marketing, sponsorship, media and law, and after spending time in a sports organisation on a professional work placement, you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

Entry requirements

Degree and experience: 1st degree in related or partially related subject, normally minimum 2:2 classification; or 1st degree in non-related subject and a minimum of 2 years work experience in industry of intended study; or HND, foundation degree or equivalent in a related subject and a minimum of 5 years relevant work experience; or professional qualification in an appropriate discipline and a minimum of 5 years relevant work experience; or substantial work, professional or managerial experience in a relevant industry. For non-native speakers of English: IELTS 6.5 overall, with 6.5 in writing and a minimum of 5.5 in the other elements; or equivalent qualification. An extended masters route is available for the Eastbourne campus-based programme for applicants who do not meet the language requirements above.


Qualification Study mode Start month Fee Course duration
MSc Full-time - 1 years
MSc Part-time - 2 years

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