University of Central Lancashire

University of Central Lancashire

Media Innovation

Delivered by staff from the Media Innovation Studio and across the School of Journalism and Digital Communication, the programme looks at the cause and effect of digital evolution both offline and online. It encompasses practical skills for digital content creation; looks at new ways of collaboration and co-production and examines the web of capital streams through potential revenue opportunities. It also presents the chance to study as part of multi-disciplinary teams, and to develop links with a number of digital industries. The programme ultimately investigates the power of technological innovation to connect people in myriads of new ways to co-create and build a sustainable future for all. The �blended learning� nature of the programme allows students both in Preston and beyond to study, and on a full-time or part-time basis.

Entry requirements

Typically a 2.2 Honours degree or above or equivalent professional qualifications. Evidence of appropriate computer literacy and internet access.Evidence in the application that the candidate is active and engaged in an aspect of content generation/media management. Evidence of a commitment to the blended learning approach to the course. International students are required to have an IELTS score of 7. Applications from those with substantial industry experience are actively encouraged. All applicants would be expected to submit a written case to support their inclusion on the course and will be interviewed.

Course modules

Modules include: Open innovation labs; business of media innovation; media innovation theory; innovation project; live project; data driven visualisation; networked media; design perspectives; coding perspectives; editorial perspectives; digital practice; social innovation and activism.

Assessment methods

The assessment strategy is both formative and summative; the formative learning environments include a range of seminars, tutorials and lab situations. Feedback and commentary will be comprehensive: from tutors, professionals and visiting guests and from peers and peer review. Examples include feedback and reflection during conference and seminar situations. These will be both face-to-face and in online discussion, as questioning and innovation form a central theme for the course open discussions will be a fundamental strategy within lines of formative communication. This will promote engagement in debate about the definition, nature and purpose of media innovation


Qualification Study mode Start month Fee Course duration
MA Full-time £ 5,000 per Academic year (home fees) 1 years
MA Full-time £ 11,950 per Academic year (overseas fees) 1 years
MA Mixed mode - 1 years
MA Part-time £ 525 per Single module (home fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Preston Campus Preston PR1 2HE North West

Key information

Course Enquiries
Telephone number: 
01772 892400