University of Central Lancashire

University of Central Lancashire

Marketing Management

The course is specifically designed for those with little or no work experience since graduation and who plan a professional or managerial career in the field of marketing management; this intensive programme helps students apply the latest thinking on marketing management to the analysis of the key problems being experienced by the world's major businesses, possess a thorough understanding of marketing principles and practice, strategic and international marketing management, integrated marketing communications and current issues of importance to marketing practitioners.

Entry requirements

A recognised university undergraduate Honours degree, with at least a lower 2nd Class classification; or a professional qualification deemed to be equivalent.

Course modules

Modules include: Contemporary marketing; market screening, selection and entry; research methods; thinking and writing for postgraduate study; contemporary marketing communications issues; digital marketing; perspectives on international marketing; strategic marketing management; research methods; thinking and writing for postgraduate study; contemporary marketing communications issues.

Assessment methods

Within each module the assessment methods are designed to contribute to students continuing development - giving feedback on a regular basis, identifying opportunities for improvement, and providing periodic evaluations of progress.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 6,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 6,000 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 6,000 per Year 1 (Wales) 1 years
MSc Full-time September 2016 GBP 6,000 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 9,450 per Year 1 (International) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Preston Campus Preston PR1 2HE North West

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Course Enquiries
Telephone number: 
01772 892400