University of Central Lancashire
Marketing and Public Relations
A recognised university undergraduate Honours degree, with at least a lower 2nd classification in a marketing and/or public relations or cognate subject area with at least 60 credits in a marketing and/or public relations and/or cognate subject area; all applicants are required to submit a 500 word personal statement with their application as evidence of their commitment to the programme. and may be called for interview by the course team; 2 references that confirm the applicants capacity to successfully engage in postgraduate study are also required; some candidates may be invited for interviews which may be conducted face-to-face, online or by telephone; for applicants whose 1st language is not English evidence of an ability in English through an official language test (e.g. IELTS at 6.5 or 7) is required.
Compulsory modules: International critical perspectives on public relations; applied communication management; strategic marketing management; digital marketing; quantitative and qualitative research methods; marketing or public relations dissertation.
Assessment is based on written assessments (projects, reports and research articles; time constrained assessments; portfolio and presentations; the research dissertation assesses how well learners can use cognitive and intellectual skills and complete a rigorous research study; learners also are provided with formative assessments including case study analysis, problem solving exercises short essays and market analysis reports.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2016||GBP 6,000 per Year 1 (England)||12 months|
|MA||Full-time||September 2016||GBP 9,450 per Year 1 (International)||12 months|
|MA||Full-time||September 2016||GBP 6,000 per Year 1 (Northern Ireland)||12 months|
|MA||Full-time||September 2016||GBP 6,000 per Year 1 (Scotland)||12 months|
|MA||Full-time||September 2016||GBP 6,000 per Year 1 (Wales)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Preston Campus||Preston||PR1 2HE||North West|
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