University of Central Lancashire
Marketing and Public Relations
This course offers students the opportunity to gain both the essential knowledge of marketing and public relations (PR) theory and practice and its application in a real world context; the course focuses on skills required to take on a specialist role in marketing and PR in a variety of organisations; specifically the course programme aims to enable students to develop their capability to build successful marketing and PR careers in a rapidly changing business environment and develop their ability to integrate marketing and PR knowledge and practice in different contexts to improve their own marketing and PR practice.
A recognised university undergraduate Honours degree, with at least a lower 2nd classification in a marketing and/or public relations or cognate subject area with at least 60 credits in a marketing and/or public relations and/or cognate subject area; all applicants are required to submit a 500 word personal statement with their application as evidence of their commitment to the programme. and may be called for interview by the course team; 2 references that confirm the applicants capacity to successfully engage in postgraduate study are also required; some candidates may be invited for interviews which may be conducted face-to-face, online or by telephone; for applicants whose 1st language is not English evidence of an ability in English through an official language test (e.g. IELTS at 6.5 or 7) is required.
Compulsory modules: International critical perspectives on public relations; applied communication management; strategic marketing management; digital marketing; quantitative and qualitative research methods; marketing or public relations dissertation.
Assessment is based on written assessments (projects, reports and research articles; time constrained assessments; portfolio and presentations; the research dissertation assesses how well learners can use cognitive and intellectual skills and complete a rigorous research study; learners also are provided with formative assessments including case study analysis, problem solving exercises short essays and market analysis reports.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 6,000 per Academic year (home fees)||12 months|
|MA||Full-time||£ 9,450 per Academic year (overseas fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Preston Campus||Preston||PR1 2HE||North West|