University of Chichester
Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients. You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments. You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation. This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context. You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations. Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers. Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.
MSc: Entry will be a 2:2 in an appropriate course, or equivalent level professional qualification, or significant demonstrable and subject relevant work experience.
Indicative modules: Marketing Management Consumer Behaviour Digital Campaign Planning Social Media Marketing Global Marketing Customer Insight and Analytics Research Methods Agency Life Project
The course is mainly assessed through coursework.
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