University of Cumbria

University of Cumbria

International Marketing Management

This programme will enhance your marketing knowledge to enable you to work for companies operating in more than one country. You will consider strategies of product, communication, distribution and pricing in a range of different countries.Fostering your entrepreneurial spirit, your course experience will enable you to work across culturally diverse groups and teams.

Entry requirements

1st or 2nd class Honours degree. Students with other qualifications may be admitted to the course via APL procedures.

Course modules

Leadership and organisational behaviour; strategic thinking and effecting change; finance for the professional manager; contemporary issues in business; global marketing; strategic marketing management; principals of postgraduate management research; independent project.

Assessment methods

Case study; reflective reports; academic essay; e-portfolio; production and presentation of reports; poster and oral presentation; written report; online assessment; research proposal; dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 4,500 per Academic year (home fees) 1 years
MSc Full-time £ 10,500 per Academic year (overseas fees) 1 years
MSc Part-time £ 7,000 per Academic year (home fees) 2 years
MSc Part-time £ 10,500 per Academic year (overseas fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Lancaster Campus Lancaster LA1 3JD North West
Carlisle Business Interaction Centre Carlisle CA3 8TT North East

Key information

Course Enquiry Centre
Telephone number: 
0845 606 1144