University of Cumbria
International Marketing Management
This programme will enhance your marketing knowledge to enable you to work for companies operating in more than one country. You will consider strategies of product, communication, distribution and pricing in a range of different countries.Fostering your entrepreneurial spirit, your course experience will enable you to work across culturally diverse groups and teams.
1st or 2nd class Honours degree. Students with other qualifications may be admitted to the course via APL procedures.
Leadership and organisational behaviour; strategic thinking and effecting change; finance for the professional manager; contemporary issues in business; global marketing; strategic marketing management; principals of postgraduate management research; independent project.
Case study; reflective reports; academic essay; e-portfolio; production and presentation of reports; poster and oral presentation; written report; online assessment; research proposal; dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 4,500 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 10,500 per Academic year (overseas fees)||1 years|
|MSc||Part-time||£ 7,000 per Academic year (home fees)||2 years|
|MSc||Part-time||£ 10,500 per Academic year (overseas fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Lancaster Campus||Lancaster||LA1 3JD||North West|
|Carlisle Business Interaction Centre||Carlisle||CA3 8TT||North East|
Course Enquiry Centre
0845 606 1144