University of Derby

University of Derby

Marketing Management

This course is designed to develop students' marketing, business and leadership skills, as well as skills in critical thinking. It helps participants to differentiate themselves from other marketing graduates in an increasingly competitive job market. It combines an in-depth understanding of key marketing concepts with important leadership skills.

Entry requirements

An undergraduate degree (2.2 or above). Applicants with relevant qualifications and substantial work experience will also be considered. Applicants whose 1st language is not English should have IELTS 6.5.

Course modules

Modules include: implementing integrated marketing communications; markets, customers and marketing; customer behaviour and decision-making; creating and managing brand equity; delivering customer-focused services; strategy and leadership in marketing; independent study.

Assessment methods

Assessment ranges from reports to presentations in person and on video, to mood boards, posters, infographics and online tests.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years
MSc Part-time September 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Kedleston Road Campus Derby DE22 1GB East Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

College Marketing
Telephone number: 
01332 591896