University of Edinburgh
Making Use of Digital Research
This programme is aimed at commissioners, coordinators and users of digital research in business, policy-making and the third sector, including digital marketing and analytical services officers. The programme comprises a suite of courses that together provide the critical understanding and skills needed to make best use of digital research findings, with a particular focus on social media research, web 2.0 data and their synergies with publicly available 'open' administrative datasets. These skills include: understanding the production and consumption of automatic measures of user/citizen/customer feedback online; making best use of evidence from digital data analysis to inform business and policy decision-making; organising interdisciplinary strategies for digital research groups; identifying and accessing relevant expertise to undertake digital research for business and policy; anticipating future evolution and potential use of the digital research service market.
|Qualification||Study mode||Start month||Fee||Course duration|
|PgCert||On-line study||September 2016||-||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
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Graduate School of Social and Political Science
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