University of Edinburgh

University of Edinburgh

Making Use of Digital Research

This programme is aimed at commissioners, coordinators and users of digital research in business, policy-making and the third sector, including digital marketing and analytical services officers. The programme comprises a suite of courses that together provide the critical understanding and skills needed to make best use of digital research findings, with a particular focus on social media research, web 2.0 data and their synergies with publicly available 'open' administrative datasets. These skills include: understanding the production and consumption of automatic measures of user/citizen/customer feedback online; making best use of evidence from digital data analysis to inform business and policy decision-making; organising interdisciplinary strategies for digital research groups; identifying and accessing relevant expertise to undertake digital research for business and policy; anticipating future evolution and potential use of the digital research service market.

Entry requirements

Normally a minimum of a 2.1 Honours degree or equivalent in social sciences. Given the applied nature of the programme, professional experience may compensate for lower than normal academic entry requirements subject to the decision of the programme director. Applicants with a degree in business studies or political sciences may be accepted, subject to appraisal by the programme director and the completion of recommended pre-session reading. If English is not the 1st language, students must have one of the following qualifications as evidence of their spoken and written English: IELTS, total 7.0 (at least 6.0 in each module); TOEFL internet-based test, total 100 (at least 20 in each module); PTE(A), total 67 (at least 56 in each of the "communicative skills" sections); CPE grade B; CAE grade A.

Course modules

Managing digital influence; technologies of civic participation; understanding data visualization; the use and evolution of digital data analysis and collection tools; the social shaping of digital research; engaging with digital research.


Qualification Study mode Start month Fee Course duration
PgCert On-line study September 2016 - 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Distance learning

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Key information

Graduate School of Social and Political Science
Telephone number: 
0131 651 5122