University of Edinburgh

University of Edinburgh

Making Use of Digital Research

This programme is aimed at commissioners, coordinators and users of digital research in business, policy-making and the third sector, including digital marketing and analytical services officers. The programme comprises a suite of courses that together provide the critical understanding and skills needed to make best use of digital research findings, with a particular focus on social media research, web 2.0 data and their synergies with publicly available 'open' administrative datasets. These skills include: understanding the production and consumption of automatic measures of user/citizen/customer feedback online; making best use of evidence from digital data analysis to inform business and policy decision-making; organising interdisciplinary strategies for digital research groups; identifying and accessing relevant expertise to undertake digital research for business and policy; anticipating future evolution and potential use of the digital research service market.

Assessment methods


Qualification Study mode Start month Fee Course duration
PgCert On-line study September 2016 - 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Distance learning

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Key information

Graduate School of Social and Political Science
Telephone number: 
0131 651 5122