University of Edinburgh Business School

University of Edinburgh

Marketing and Business Analysis

This programme provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems; students consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining; this practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.

Entry requirements

A good Honours degree or equivalent with an excellent or very good classification from a good university in business and management-related subjects; students with a degree in a numerate or quantitative subject will be considered for entry to the programme on an individual basis; applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis; applicants whose 1st language is not English require: IELTS 7.0 (with at least 6.0 in each module); TOEFL internet-based test 100 (with at least 20 in each module); PTE(A) 67 (with at least 56 in each of the communicative skills sections); or CPE grade B or CAE grade A.

Assessment methods

Assessment methods include examinations, assignments, presentations or continuous assessment.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 13,700 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 19,700 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 13,700 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 13,700 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 13,700 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Edinburgh Edinburgh EH8 9JU Scotland

Get in touch

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Key information

Contact: 
MSc Admissions Team
Telephone number: 
0131 650 9663