University of Edinburgh
Marketing and Business Analysis
This programme provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems; students consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining; this practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.
A good Honours degree or equivalent with an excellent or very good classification from a good university in business and management-related subjects; students with a degree in a numerate or quantitative subject will be considered for entry to the programme on an individual basis; applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis; applicants whose 1st language is not English require: IELTS 7.0 (with at least 6.0 in each module); TOEFL internet-based test 100 (with at least 20 in each module); PTE(A) 67 (with at least 56 in each of the communicative skills sections); or CPE grade B or CAE grade A.
Assessment methods include examinations, assignments, presentations or continuous assessment.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||GBP 13,700 per Year 1 (England)||1 years|
|MSc||Full-time||September 2016||GBP 19,700 per Year 1 (International)||1 years|
|MSc||Full-time||September 2016||GBP 13,700 per Year 1 (Northern Ireland)||1 years|
|MSc||Full-time||September 2016||GBP 13,700 per Year 1 (Scotland)||1 years|
|MSc||Full-time||September 2016||GBP 13,700 per Year 1 (Wales)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Edinburgh||Edinburgh||EH8 9JU||Scotland|
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