University of Edinburgh Business School

University of Edinburgh

Marketing and Business Analysis

This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems. Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining. This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.

Entry requirements

MSc: Entry requirements for individual programmes vary, so please check the details for the specific programme you wish to apply for on the University of Edinburgh website. You will also need to meet the University's language requirements.

Course modules

See the University of Edinburgh website for detailed programme information.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 - 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Central area campus EH8 9JZ Scotland

Get in touch

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Key information

Contact: 
MSc Admissions Team (Business School - MSc)
Telephone number: 
01316519663