University of Edinburgh
Marketing and Business Analysis
This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems. Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining. This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.
MSc: Entry requirements for individual programmes vary, so please check the details for the specific programme you wish to apply for on the University of Edinburgh website. You will also need to meet the University's language requirements.
See the University of Edinburgh website for detailed programme information.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||-||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Central area campus||EH8 9JZ||Scotland|
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MSc Admissions Team (Business School - MSc)