University of Edinburgh

University of Edinburgh

Business Analytics MSc

Given the ever-increasing volume of data that businesses have access to today, there is a demand for employees who have computational and analytical skills and who can help inform business decisions to increase efficiency and ultimately build a competitive edge. Our Masters in Business Analytics has been developed with just that in mind and aims to train students to understand the variety of business environments as well as importance and relevance of decision problems facing organisations and ways of solving these using a variety of techniques. Students will learn how to apply descriptive, predictive, and prescriptive analytics of big data concepts and techniques to generate valuable insight that can assist with decision making. Last, but not least, the Masters will provide students with hands-on experience in applying these concepts and using these techniques and most of the popular analytics software through their projects including industry projects. In sum, the programme aims to equip students with the skills required to interpret, conceptualise and convert Big Data into useful information and thus enabling students to make better informed decisions as future business managers.

Course modules

All students attend and complete four core courses in Semester 1 and four option courses in Semester 2. The programme concludes with a 60-credit Dissertation. Details of core and option courses are shown below. Core courses - Semester 1 Principles of Data Analytics Predictive Analytics and Modelling of Data Prescriptive Analytics with Mathematical Programming Business Analytics with Heuristics Option courses - Semester 2 Performance Analytics with DEA Media and Web Analytics Industrial Analytics Business Analytics with Simulation Inventory Analytics Supply Chain Analytics with Games The Dissertation: Each student conducts an individual research project on a subject within business analytics, chosen in consultation with an academic supervisor. MSc candidates write up their work as a Dissertation (maximum 15,000 words with a maximum of 10% margin either way), which is submitted by the end of August. Some Dissertation topics are offered that involve working with business, NGOs or other organisations.

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Postgraduate Admissions Team (Business School)
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