University of Essex
International Marketing and Entrepreneurship
This course is concerned with marketing, public relations and customer-centred business activity as they apply to different types of organisations in varying stages of formation or growth in different international and cultural environments. It responds to a growing recognition of the development of: strategic international marketing knowledge; capabilities; skills; and techniques, among existing professionals of private, public and not-for-profit organisations; students cover marketing issues related to new ventures and entrepreneurial public and private sector organisations managing change processes, including the investigation of key marketing principles such as: advertising; Public Relations; e-marketing; ethical issues; governance; and their application.
Our applicants should have a 1st, 2.1 or high 2.2 degree, or equivalent. Individual course requirements can vary. If English is not your 1st language, then we require IELTS 6.5 or equivalent.
Core modules: International marketing strategy and planning; international marketing plan; dissertation; global project and product development; global supply chain and operations management; principles of international marketing; research methods; theories and practice of entrepreneurship. Optional modules include: Creating and managing the new and entrepreneurial organisation; innovation management; international human resource management; the international business environment.
Combination of written coursework, end-of-term tests, practical and laboratory work (where appropriate) and end-of-year exams. During the summer, students work on a dissertation or individual project included in their final grade.
Research councils and some University of Essex studentships available.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 9,785 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 14,950 per Academic year (overseas fees)||12 months|
|MSc||Part-time||£ 4,750 per Academic year (home fees)||24 years|
|MSc||Part-time||£ 7,475 per Academic year (overseas fees)||24 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Southend Campus||Southend||SS1 1LW||South East|
Graduate Administrator, Essex Business School