University of Essex

University of Essex

International Marketing and Entrepreneurship

This course is concerned with marketing, public relations and customer-centred business activity as they apply to different types of organisations in varying stages of formation or growth in different international and cultural environments. It responds to a growing recognition of the development of: strategic international marketing knowledge; capabilities; skills; and techniques, among existing professionals of private, public and not-for-profit organisations; students cover marketing issues related to new ventures and entrepreneurial public and private sector organisations managing change processes, including the investigation of key marketing principles such as: advertising; Public Relations; e-marketing; ethical issues; governance; and their application.

Entry requirements

Our applicants should have a 1st, 2.1 or high 2.2 degree, or equivalent. Individual course requirements can vary. If English is not your 1st language, then we require IELTS 6.5 or equivalent.

Course modules

Core modules: International marketing strategy and planning; international marketing plan; dissertation; global project and product development; global supply chain and operations management; principles of international marketing; research methods; theories and practice of entrepreneurship. Optional modules include: Creating and managing the new and entrepreneurial organisation; innovation management; international human resource management; the international business environment.

Assessment methods

Combination of written coursework, end-of-term tests, practical and laboratory work (where appropriate) and end-of-year exams. During the summer, students work on a dissertation or individual project included in their final grade.

Sponsorship information

Research councils and some University of Essex studentships available.


Qualification Study mode Fee Course duration
MSc Full-time £ 9,785 per Academic year (home fees) 12 months
MSc Full-time £ 14,950 per Academic year (overseas fees) 12 months
MSc Part-time £ 4,750 per Academic year (home fees) 24 years
MSc Part-time £ 7,475 per Academic year (overseas fees) 24 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Southend Campus Southend SS1 1LW South East

Key information

Graduate Administrator, Essex Business School
Telephone number: 
01206 872719