University of Essex

University of Essex

Advertising, Marketing and the Media

This course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media. Students analyse the advertising industries in Britain, North America and newly emerging economies like India, examine the use of branding and developing brand cultures and examine the wider concept of advertising, marketing and consumption. Students will also look at recent developments from actor network theory on market devices.

Entry requirements

Our applicants should have a 1st, 2.1 or high 2.2 degree, or equivalent, in sociology or a related discipline. If English is not your 1st language, then we require IELTS 6.5 or equivalent.

Course modules

Stage 1 modules: Critical marketing; media theory; advertising: commerce and creativity; dissertation; strategic brand communication. Options: Advertising: commerce and creativity; colonialism, culture and human rights; contemporary debates in sociology; culture and intimacy; formative debates in criminology; management in organisations; marketing: principles and practices; perspectives on marketing; quantitative analysis from univariate to multivariate methods; research methods and methodologies in accounting and management; sociological research design; sociology of human rights 1; texts and documents.

Assessment methods

Combination of written coursework, end-of-term tests, practical and laboratory work (where appropriate) and end-of-year exams. During the summer, you will work on a dissertation or individual project included in your final grade.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time October 2016 GBP 6,950 per Year 1 (England) 12 months
MA Full-time October 2016 GBP 15,500 per Year 1 (International) 12 months
MA Full-time October 2016 GBP 6,950 per Year 1 (Northern Ireland) 12 months
MA Full-time October 2016 GBP 6,950 per Year 1 (Scotland) 12 months
MA Full-time October 2016 GBP 6,950 per Year 1 (Wales) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Colchester Campus Colchester CO4 3SQ South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Graduate Administrator, Essex Business School
Telephone number: 
01206 872719