University of Essex

University of Essex

Marketing and Brand Management

This course focuses on cultural marketing and brand communications. Students will gain in-depth knowledge of managerial and cultural perspectives on marketing, the cultural infrastructure surrounding branding, and ethnographic approaches to market research.

Entry requirements

Our applicants should have a 1st, 2.1 or high 2.2 degree, or equivalent, in management, marketing, a related social science, for example sociology, psychology or communication sciences, or humanities. If English is not your 1st language, then we require IELTS 6.5 or equivalent, with a minimum writing score of 6.0.

Course modules

Core modules: Research methods in accounting; management and organisational behaviour; managing for ethics and sustainability; perspectives on marketing; strategic brand communication; dissertation. Optional modules include: Corporate marketing strategy; critical marketing.

Assessment methods

Combination of written coursework, end-of-term tests, practical and laboratory work (where appropriate) and end-of-year exams. During the summer, students work on a dissertation or individual project included in their final grade.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 GBP 9,950 per Year 1 (England) 12 months
MSc Full-time October 2016 GBP 15,500 per Year 1 (International) 12 months
MSc Full-time October 2016 GBP 9,950 per Year 1 (Northern Ireland) 12 months
MSc Full-time October 2016 GBP 9,950 per Year 1 (Scotland) 12 months
MSc Full-time October 2016 GBP 9,950 per Year 1 (Wales) 12 months
MSc Part-time October 2016 GBP 7,750 per Year 1 (International) 24 months
MSc Part-time October 2016 GBP 4,975 per Year 1 (Northern Ireland) 24 months
MSc Part-time October 2016 GBP 4,975 per Year 1 (Scotland) 24 months
MSc Part-time October 2016 GBP 4,975 per Year 1 (Wales) 24 months
MSc Part-time October 2016 GBP 4,975 per Year 1 (England) 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Colchester Campus Colchester CO4 3SQ South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Graduate Administrator, Essex Business School
Telephone number: 
01206 872719