University of Essex
Marketing and Brand Management
This course focuses on cultural marketing and brand communications. Students will gain in-depth knowledge of managerial and cultural perspectives on marketing, the cultural infrastructure surrounding branding, and ethnographic approaches to market research.
Our applicants should have a 1st, 2.1 or high 2.2 degree, or equivalent, in management, marketing, a related social science, for example sociology, psychology or communication sciences, or humanities. If English is not your 1st language, then we require IELTS 6.5 or equivalent, with a minimum writing score of 6.0.
Core modules: Research methods in accounting; management and organisational behaviour; managing for ethics and sustainability; perspectives on marketing; strategic brand communication; dissertation. Optional modules include: Corporate marketing strategy; critical marketing.
Combination of written coursework, end-of-term tests, practical and laboratory work (where appropriate) and end-of-year exams. During the summer, students work on a dissertation or individual project included in their final grade.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 9,785 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 14,950 per Academic year (overseas fees)||12 months|
|MSc||Part-time||£ 4,750 per Academic year (home fees)||24 months|
|MSc||Part-time||£ 7,475 per Academic year (overseas fees)||24 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Colchester Campus||Colchester||CO4 3SQ||South East|
Graduate Administrator, Essex Business School