University of Essex
This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society. You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study. Topics may include: key marketing principles, strategic brand communication, consumer behaviour, digital marketing. The basic foundations are covered intensely in a foundation programme, and specialist options are studied in the spring term. Your Research Portfolio replaces the conventional academic dissertation and includes an in-depth case study in an area of your interest.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||GBP 9,950 per Year 1 (England)||12 months|
|MSc||Full-time||GBP 15,500 per Year 1 (International)||12 months|
|MSc||Full-time||GBP 9,950 per Year 1 (Northern Ireland)||12 months|
|MSc||Full-time||GBP 9,950 per Year 1 (Scotland)||12 months|
|MSc||Full-time||GBP 9,950 per Year 1 (Wales)||12 months|
|MSc||Part-time||GBP 4,975 per Year 1 (England)||24 months|
|MSc||Part-time||GBP 7,750 per Year 1 (International)||24 months|
|MSc||Part-time||GBP 4,975 per Year 1 (Northern Ireland)||24 months|
|MSc||Part-time||GBP 4,975 per Year 1 (Scotland)||24 months|
|MSc||Part-time||GBP 4,975 per Year 1 (Wales)||24 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
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