University of Essex

University of Essex

Marketing Management

This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society. You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study. Topics may include: key marketing principles, strategic brand communication, consumer behaviour, digital marketing. The basic foundations are covered intensely in a foundation programme, and specialist options are studied in the spring term. Your Research Portfolio replaces the conventional academic dissertation and includes an in-depth case study in an area of your interest.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time GBP 9,950 per Year 1 (England) 12 months
MSc Full-time GBP 15,500 per Year 1 (International) 12 months
MSc Full-time GBP 9,950 per Year 1 (Northern Ireland) 12 months
MSc Full-time GBP 9,950 per Year 1 (Scotland) 12 months
MSc Full-time GBP 9,950 per Year 1 (Wales) 12 months
MSc Part-time GBP 4,975 per Year 1 (England) 24 months
MSc Part-time GBP 7,750 per Year 1 (International) 24 months
MSc Part-time GBP 4,975 per Year 1 (Northern Ireland) 24 months
MSc Part-time GBP 4,975 per Year 1 (Scotland) 24 months
MSc Part-time GBP 4,975 per Year 1 (Wales) 24 months

Campus details

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Get in touch

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Key information

Contact: 
Graduate Administrator
Telephone number: 
01206 872719