University of Essex
The basic foundations are covered intensely in a foundation programme, and specialist options are studied in the spring term. Your Research Portfolio replaces the conventional academic dissertation and includes an in-depth case study in an area of your interest.
Applicants should have a good degree, or equivalent, in any discipline. If English is not your first language, then we require IELTS 6.5 or equivalent, with a minimum writing score of 6.0.
You study a broad range of marketing disciplines including: foundations of management and marketing; marketing principles and practices; brand management; strategic brand communication.
Your assessment is a combination of written coursework, end-of-term tests, practical and laboratory work (where appropriate) and end-of-year exams. During the summer, you will work on a dissertation or individual project included in your final grade.
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