University of Essex

University of Essex

Public Opinion and Political Behaviour

Surveys provide political headlines and are increasingly used in political strategising and campaigning; but how do they work and what are their limitations? How do citizens acquire information and convert it into opinions? Can politicians and the media influence public opinion and if so, how? The 1st core module will introduce you to the latest theoretical debates about the nature, significance and measurement of public opinion. You then explore when and how these opinions translate into political participation and influence political elites. The 2nd core module allows you to develop sophisticated statistical skills and learn how to employ them in analysing public opinion. You can also take other compulsory and optional modules and write a dissertation on a topic in public opinion or political behaviour. We provide you with the background knowledge and practical skills needed to undertake surveys of public opinion and give you the skills required by anyone seeking employment in the polling and market research industry. You will develop key employability skills including analytical reasoning, survey design, polling, research design, quantitative analysis, data analysis and report writing.

Sponsorship information

Research councils and some University of Essex studentships available.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time October 2016 GBP 7,950 per Year 1 (England) 12 months
MA Full-time October 2016 GBP 15,500 per Year 1 (International) 12 months
MA Full-time October 2016 GBP 7,950 per Year 1 (Northern Ireland) 12 months
MA Full-time October 2016 GBP 7,950 per Year 1 (Scotland) 12 months
MA Full-time October 2016 GBP 7,950 per Year 1 (Wales) 12 months
MA Part-time October 2016 GBP 3,975 per Year 1 (Wales) 24 months
MA Part-time October 2016 GBP 3,975 per Year 1 (England) 24 months
MA Part-time October 2016 GBP 7,750 per Year 1 (International) 24 months
MA Part-time October 2016 GBP 3,975 per Year 1 (Northern Ireland) 24 months
MA Part-time October 2016 GBP 3,975 per Year 1 (Scotland) 24 months
MSc Full-time October 2016 GBP 7,950 per Year 1 (England) 12 months
MSc Full-time October 2016 GBP 15,500 per Year 1 (International) 12 months
MSc Full-time October 2016 GBP 7,950 per Year 1 (Northern Ireland) 12 months
MSc Full-time October 2016 GBP 7,950 per Year 1 (Scotland) 12 months
MSc Full-time October 2016 GBP 7,950 per Year 1 (Wales) 12 months
MSc Part-time October 2016 GBP 3,975 per Year 1 (Scotland) 24 months
MSc Part-time October 2016 GBP 3,975 per Year 1 (Wales) 24 months
MSc Part-time October 2016 GBP 3,975 per Year 1 (England) 24 months
MSc Part-time October 2016 GBP 7,750 per Year 1 (International) 24 months
MSc Part-time October 2016 GBP 3,975 per Year 1 (Northern Ireland) 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Colchester Campus Colchester CO4 3SQ South East

Get in touch

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Key information

Contact: 
Graduate Administrator, Department of Government
Telephone number: 
01206 872719