University of Exeter

University of Exeter

Marketing

The newly CIM accredited MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society. Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests

Entry requirements

Normally a good Honours degree from a recognised university. Applications will be considered where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications. For full information, including English language requirements and international equivalencies, please see the relevant programme page found in the postgraduate section of our website.

Course modules

Please note constituent modules may be updated, deleted or replaced in future years as a consequence of programme development. Details at any time may be obtained from the programme website.
Recent examples of compulsory modules are as follows; Marketing Analysis & Research; Marketing Strategy; Integrated Marketing Communications; Advanced Marketing Seminars and Understanding Consumer Behaviour.
Some recent examples of optional modules are as follows; Accounting for International Managers; Entrepreneurship: New Venture Development; Internet Marketing in the Information Society; Principles of International Business; Tourism and Marketing; Brand Design; Consumption, Markets & Culture; Services Marketing; Technology, Society and Markets and Purchasing and Supply Chain Management.

Assessment methods

Modules are assessed through a mixture of group work, coursework, project work and examinations.

Sponsorship information

The University of Exeter invests heavily in scholarships for talented prospective Masters students. This is in addition to the Government's Postgraduate Loan Scheme. For information on how you can fund your postgraduate degree at Exeter, please visit the postgraduate study pages of our website.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 11,000 per Year 1 (EU) 1 years
MSc Full-time September 2016 GBP 11,000 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 19,100 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 11,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 11,000 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 11,000 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Streatham Campus Exeter EX4 4QJ South West

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Admissions Team
Telephone number: 
+44(0)1392 723044