University of Glasgow

University of Glasgow

International Strategic Marketing

This programme provides students with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective and will promote an appreciation of how these are utilised in strategic marketing planning.

Entry requirements

2.1 Honours degree or non-UK equivalent (eg, a GPA of 3.0 or above) in business and management, marketing or commerce, or a relevant social science degree containing at least one quarter of all undergrauate credits in marketing and economics.

Course modules

Students take 9 core and 3 optional courses, followed by a substantial independent piece of work, normally in the form of a dissertation. Core courses: consumer behaviour; global business environment; international strategic management; managing across cultures and comparative management; marketing communications; marketing ethics and society; marketing planning and decision making; services marketing; strategic marketing management. Optional courses: advanced topics in marketing futurecast; analytical problems in marketing futurecast; business growth; business simulation; export marketing; e-marketing strategy; international brand management; internationalisation of smes; sales management and techniques.

Assessment methods



Qualification Study mode Fee Course duration
MSc Full-time £ 8,750 per Academic year (home fees) 12 months
MSc Full-time £ 18,200 per Academic year (overseas fees) 12 months
MSc Full-time £ 8,750 per Academic year (EU fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Glasgow Glasgow G12 8QQ Scotland

Key information

Business School
Telephone number: 
0141 330 3993