University of Gloucestershire

University of Gloucestershire

Marketing

Increase your understanding of the role of marketing in the commercial world while engaging with businesses of all sizes throughout your study. With an emphasis on real-world skills and projects, this course has a strong vocational focus. The MSc Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree. Standard academic assignments are paired with employment-related 'problem solving' style assessments allowing students to apply the theoretical underpinning of their marketing to practice. Students are provided with opportunities to work on real business scenarios within their modules.

Entry requirements

A good Honours Degree or equivalent, or a relevant postgraduate or professional qualification and/or appropriate employment experience.
Applicants possessing a Postgraduate Diploma from the Chartered Institute of Marketing (CIM) or a relevant postgraduate Diploma, may join the course at an advanced level. Consideration for exemptions to certain modules will be made for applications with Accreditation for Prior Learning.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years
PgCert Full-time September 2016 - 4 months
PgDip Full-time September 2016 - 9 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Park Campus Cheltenham GL50 2RH South West

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Key information

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