University of Greenwich

University of Greenwich

Strategic Marketing Communications

The course aims to provide a creative and systematic approach to problem-solving in the area of strategic marketing communications. Applicants learn to collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

Entry requirements

A 2.2 Honours degree from a recognised university and marketing experience; or a Chartered Institute of Marketing advanced certificate in marketing and marketing management experience; where English is not 1st language IELTS core of 6.5; TOEFL 550/213; or the University of Greenwich International Pre-Master's Programme are required.

Course modules

Advertising and marketing communications; communications theory; foundations of scholarship; influence leadership and personal development; contemporary issues in marketing communications; research methods; research dissertation; media planning and buying; relationship and interactive marketing; marketing and marketing communications consultancy; global marketing management; strategic brand management; communications in context.

Assessment methods

Assessment is through essays, reports, a research proposal and a dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 9,000 per Whole course (Northern Ireland) 12 months
MA Full-time September 2016 GBP 9,000 per Whole course (Scotland) 12 months
MA Full-time September 2016 GBP 9,000 per Whole course (Wales) 12 months
MA Full-time September 2016 GBP 9,000 per Whole course (England) 12 months
MA Full-time September 2016 GBP 11,350 per Whole course (International) 12 months
MA Part-time September 2016 GBP 9,000 per Whole course (England) 24 months
MA Part-time September 2016 GBP 9,000 per Whole course (Northern Ireland) 24 months
MA Part-time September 2016 GBP 9,000 per Whole course (Scotland) 24 months
MA Part-time September 2016 GBP 9,000 per Whole course (Wales) 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Greenwich Maritime Campus Greenwich SE10 9LS South East

Get in touch

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Key information

Contact: 
Enquiry Unit
Telephone number: 
020 8331 9000