University of Greenwich
Strategic Marketing Communications
Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace. You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing. This programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.
You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing. If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent. If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.
Compulsory modules: Business English for academic purposes; the scholarship of marketing; branding; developing advertising and promotional strategies; inside the customer's mind; managing direct and digital marketing relationships; dissertation/project; research methods. Optional modules: Relationship marketing and e-CRM; international and global marketing management.
You will be assessed through essays, reports, an examination, a research proposal and a dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2017||GBP 9,850 per Whole course (home fees)||12 months|
|MA||Full-time||September 2017||GBP 12,750 per Whole course (International)||12 months|
|MA||Full-time||September 2017||GBP 9,850 per Whole course (EU fees)||12 months|
|MA||Part-time||September 2017||GBP 1,640 per Credit (EU fees)||24 months|
|MA||Part-time||September 2017||GBP 1,640 per Credit (home fees)||24 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Greenwich Maritime Campus||Greenwich||SE10 9LS||South East|
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