University of Greenwich

University of Greenwich

Strategic Marketing

This degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing. This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.

Entry requirements

An undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing. If you were educated in a language other than English or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

Course modules

Compulsory modules: Business English for academic purposes; the scholarship of marketing; creating marketing strategy; inside the customer's mind; managing direct and digital marketing relationships; dissertation or project; research methods. Optional modules: Branding; relationship marketing and e-CRM; international and global marketing management.

Assessment methods

You will be assessed through examinations, research reports, presentations and a dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 9,500 per Whole course (England) 12 months
MA Full-time September 2016 GBP 12,600 per Whole course (International) 12 months
MA Full-time September 2016 GBP 9,500 per Whole course (Northern Ireland) 12 months
MA Full-time September 2016 GBP 9,500 per Whole course (Scotland) 12 months
MA Full-time September 2016 GBP 9,500 per Whole course (Wales) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Greenwich Maritime Campus Greenwich SE10 9LS South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Enquiry Unit
Telephone number: 
020 8331 9000