University of Greenwich
This degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing. This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.
An undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing. If you were educated in a language other than English or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.
Compulsory modules: Business English for academic purposes; the scholarship of marketing; creating marketing strategy; inside the customer's mind; managing direct and digital marketing relationships; dissertation or project; research methods. Optional modules: Branding; relationship marketing and e-CRM; international and global marketing management.
You will be assessed through examinations, research reports, presentations and a dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2016||GBP 9,500 per Whole course (England)||12 months|
|MA||Full-time||September 2016||GBP 12,600 per Whole course (International)||12 months|
|MA||Full-time||September 2016||GBP 9,500 per Whole course (Northern Ireland)||12 months|
|MA||Full-time||September 2016||GBP 9,500 per Whole course (Scotland)||12 months|
|MA||Full-time||September 2016||GBP 9,500 per Whole course (Wales)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Greenwich Maritime Campus||Greenwich||SE10 9LS||South East|
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