University of Greenwich

University of Greenwich

Events Management

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you. You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands. This course will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management. Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.

Entry requirements

You should have an undergraduate degree at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute. Mature applicants without an undergraduate degree but with relevant business experience are encouraged to apply, subject to interview. If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent. If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Course modules

Compulsory modules: Scholarship and the events professional; innovation, enterprise and winning the bid; themes and issues in events management; managing cultures and influencing people (international events); dissertation; event projects in practice; business English for academic purposes - level 4; strategic financial management for events; relationship marketing and e-CRM; research methods. Optional modules: Strategic stadium and venue management; arts and entertainment festivals and events; human resource management for the service industries.

Assessment methods

You will be assessed through a rich and balanced portfolio of techniques, including: Class presentations; tests and examinations; essays; problem-solving tasks; case studies; consultancy plans; fieldwork; portfolios; dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Part-time September 2016 GBP 9,000 per Whole course (Northern Ireland) 24 months
MA Full-time September 2017 GBP 12,750 per Whole course (International) 1 Years
MA Full-time September 2017 GBP 9,850 per Whole course (Home/EU) 1 Years
MA Part-time September 2017 GBP 1,640 per Credit (Home/EU) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Greenwich Maritime Campus SE10 9LS London

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