University of Greenwich

University of Greenwich

Strategic Marketing

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. Course structure Our Master's degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing. Advance your marketing skills This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers. Start September or January For September start, our teaching runs from September to April followed by dissertation work. For January start, our teaching runs from January to July followed by dissertation work. This degree aims to: - Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets - Foster a creative and systematic approach to problem-solving in the area of strategic marketing - Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

Entry requirements

MA: An undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing. If you were educated in a language other than English or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

Assessment methods

You will be assessed through examinations, research reports, presentations and a dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2019 10,350 per Whole course (England) 1 Years
MA Full-time September 2019 10,350 per Whole course (Channel Islands) 1 Years
MA Full-time September 2019 10,350 per Whole course (EU) 1 Years
MA Full-time September 2019 10,350 per Whole course (Northern Ireland) 1 Years
MA Full-time September 2019 10,350 per Whole course (Wales) 1 Years
MA Full-time September 2019 10,350 per Whole course (Scotland) 1 Years
MA Full-time September 2019 13,500 per Year 1 (International) 1 Years
MA Part-time September 2019 10,350 per Year 1 (England) 2 Years
MA Part-time September 2019 10,350 per Year 1 (Channel Islands) 2 Years
MA Part-time September 2019 10,350 per Year 1 (EU) 2 Years
MA Part-time September 2019 10,350 per Year 1 (Northern Ireland) 2 Years
MA Part-time September 2019 10,350 per Year 1 (Wales) 2 Years
MA Part-time September 2019 10,350 per Year 1 (Scotland) 2 Years
MA Full-time January 2020 10,350 per Whole course (Wales) 1 Years
MA Full-time January 2020 10,350 per Whole course (Channel Islands) 1 Years
MA Full-time January 2020 10,350 per Whole course (EU) 1 Years
MA Full-time January 2020 10,350 per Whole course (England) 1 Years
MA Full-time January 2020 10,350 per Whole course (Northern Ireland) 1 Years
MA Full-time January 2020 10,350 per Whole course (Scotland) 1 Years
MA Full-time January 2020 13,500 per Whole course (International) 1 Years
MA Part-time January 2020 10,350 per Whole course (Channel Islands) 2 Years
MA Part-time January 2020 10,350 per Whole course (Scotland) 2 Years
MA Part-time January 2020 10,350 per Whole course (Wales) 2 Years
MA Part-time January 2020 10,350 per Whole course (Northern Ireland) 2 Years
MA Part-time January 2020 10,350 per Whole course (EU) 2 Years
MA Part-time January 2020 10,350 per Whole course (England) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Greenwich Maritime Campus SE10 9LS London

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
UK Student Recruitment
Telephone number: 
02083319000