University of Greenwich

University of Greenwich

Strategic Marketing

This degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing. This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.

Entry requirements

An undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing. If you were educated in a language other than English or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

Course modules

Compulsory modules: Business English for academic purposes; the scholarship of marketing; creating marketing strategy; inside the customer's mind; managing direct and digital marketing relationships; dissertation or project; research methods. Optional modules: Branding; relationship marketing and e-CRM; international and global marketing management.

Assessment methods

You will be assessed through examinations, research reports, presentations and a dissertation.


Qualification Study mode Start month Fee Course duration
MA Full-time September 2017 GBP 12,750 per Whole course (International) 1 Years
MA Full-time September 2017 GBP 9,850 per Whole course (Home/EU) 1 Years
MA Part-time September 2017 GBP 1,640 per Credit (Home/EU) 2 Years
MA Full-time January 2018 GBP 12,750 per Whole course (International) 1 Years
MA Full-time January 2018 GBP 9,850 per Whole course (Home/EU) 1 Years
MA Part-time January 2018 GBP 1,640 per Credit (Home/EU) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Greenwich Maritime Campus SE10 9LS London

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