University of Huddersfield

University of Huddersfield


This course is designed to both enhance knowledge and understanding of marketing and develop and equip students with the necessary skills to thrive in a career in marketing. It has been designed for students who have already studied marketing or a related subject and wish to develop cutting-edge expertise in marketing. Whilst theoretically robust with an emphasis on applied critical thinking and analysis, the course is grounded in real-world issues. Throughout the course extensive use is made of real-world marketing problems.

Entry requirements

A good 1st degree (2.2 or above or equivalent) in any subject from a UK, EC or international institution; other qualifications and experience will be considered on an individual basis; applicants whose first language is not English require IELTs 6.0 (TOEFL 550 or computer-based 213).

Course modules

Core modules: integrated marketing practice; behavioural analysis; applied marketing intelligence and insight; approaches to strategic marketing; achieving customer engagement; research methods and techniques. Option modules: direct and relationship marketing; international trade operations; public relations and sponsorship management; international marketing.

Assessment methods

All teaching and assessment is grounded in real life situations. Live projects based on local companies are incorporated into the assessment for both applied marketing intelligence and insight and approaches to strategic marketing and a marketing simulation forms the basis of teaching, learning and assessment on integrated marketing practice.


Qualification Study mode Fee Course duration
MSc Part-time £ 800 per Credit module (home fees) 2 years
MSc Full-time £ 4,800 per Academic year (home fees) 12 months
MSc Full-time £ 12,500 per Academic year (overseas fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Huddersfield Huddersfield HD1 3DH Yorkshire and the Humber

Key information

Telephone number: 
01484 472956