University of Hull

University of Hull

Strategic Brand Management

This programme focuses specifically on the importance of brand management from a strategic perspective. It combines both innovative concepts - for example, tribal marketing and social media approaches, with traditional frameworks - to create a strategic and practical approach to managing this important aspect of marketing. You'll gain a deep understanding of a brand manager's role in an international business environment and develop decision making and problem solving skills in relation to overarching bran-related marketing strategy. Rigorous examination of case studies will help you appreciate seminal and state-of-the-art theory and practice in brand management and marketing communications. You will draw on this knowledge to develop creative strategies in response to complex brand management issues. This MSc is designed both for recent graduates with little or no work experience, and for those who have been working and now wish to pursue advanced study in this specialist subject.

Entry requirements

A minimum 2.2 Honours degree or equivalent. International applicants - Competence in English is required for international students. For example: IELTS with 6.0 overall with 5.5 in each skill; previous study in English is accepted; candidates that do not meet the language requirements may take an English course at the University of Hull prior to entering the programme.

Course modules

You will study subjects such as:;
brand communities;
tribal marketing;
social marketing practice;
digital marketing management;
strategic brand management;
integrated marketing communications;
marketing management in action;

As with many of our programmes, you will also study professional skills and ethics, research methods and undertake a dissertation.

Assessment methods

Dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 8,100 per Year 1 (Scotland) 1 years
MSc Full-time September 2017 GBP 8,100 per Year 1 (Wales) 1 years
MSc Full-time September 2017 GBP 8,100 per Year 1 (EU) 1 years
MSc Full-time September 2017 GBP 8,100 per Year 1 (England) 1 years
MSc Full-time September 2017 GBP 13,850 per Year 1 (International) 1 years
MSc Full-time September 2017 GBP 8,100 per Year 1 (Northern Ireland) 1 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (EU) 2 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (England) 2 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (Northern Ireland) 2 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (Scotland) 2 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Hull Campus Hull HU6 7RX Yorkshire and the Humber

Get in touch

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Key information

Contact: 
Postgraduate Admissions Office
Telephone number: 
01482 466850