University of Hull
Strategic Brand Management
This programme focuses specifically on the importance of brand management from a strategic perspective. It combines both innovative concepts - for example, tribal marketing and social media approaches, with traditional frameworks - to create a strategic and practical approach to managing this important aspect of marketing. You'll gain a deep understanding of a brand manager's role in an international business environment and develop decision making and problem solving skills in relation to overarching bran-related marketing strategy. Rigorous examination of case studies will help you appreciate seminal and state-of-the-art theory and practice in brand management and marketing communications. You will draw on this knowledge to develop creative strategies in response to complex brand management issues. This MSc is designed both for recent graduates with little or no work experience, and for those who have been working and now wish to pursue advanced study in this specialist subject.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Part-time||September 2017||GBP 4,050 per Year 1 (EU)||2 years|
|MSc||Part-time||September 2017||GBP 4,050 per Year 1 (England)||2 years|
|MSc||Part-time||September 2017||GBP 4,050 per Year 1 (Northern Ireland)||2 years|
|MSc||Part-time||September 2017||GBP 4,050 per Year 1 (Scotland)||2 years|
|MSc||Part-time||September 2017||GBP 4,050 per Year 1 (Wales)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Hull Campus||Hull||HU6 7RX||Yorkshire and the Humber|
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