University of Hull

University of Hull

Strategic Brand Management

This programme focuses specifically on the importance of brand management from a strategic perspective. It combines both innovative concepts - for example, tribal marketing and social media approaches, with traditional frameworks - to create a strategic and practical approach to managing this important aspect of marketing. You'll gain a deep understanding of a brand manager's role in an international business environment and develop decision making and problem solving skills in relation to overarching bran-related marketing strategy. Rigorous examination of case studies will help you appreciate seminal and state-of-the-art theory and practice in brand management and marketing communications. You will draw on this knowledge to develop creative strategies in response to complex brand management issues. This MSc is designed both for recent graduates with little or no work experience, and for those who have been working and now wish to pursue advanced study in this specialist subject.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Part-time September 2017 GBP 4,050 per Year 1 (EU) 2 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (England) 2 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (Northern Ireland) 2 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (Scotland) 2 years
MSc Part-time September 2017 GBP 4,050 per Year 1 (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Hull Campus Hull HU6 7RX Yorkshire and the Humber

Get in touch

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Key information

Contact: 
Postgraduate Admissions Office
Telephone number: 
01482 466850