University of Leeds
International Marketing Management
This programme provides a comprehensive appreciation of modern and prospective new developments, both in the theory and practice of marketing management, and is designed to provide students with knowledge and skills in marketing particularly in international marketing; students acquire practical skills during live modules, which are then applied to in-company assignments.
A bachelor degree with a 2:1 (or higher), or international equivalent, in any subject, ideally not a marketing specialism. If English is not your first language you need to have an overall IELTS score of 6.5 (with 6 or more in each section), or other recognised equivalent.
Core modules: Consumer behaviour across cultures; market research; marketing communications; international marketing; marketing strategy; international services marketing; global distribution and supply chains; professional skills and employability; company marketing project; dissertation/consultancy project. Optional modules: direct, digital and interactive marketing; social media marketing.
There are a number of part fee scholarships available for UK, EU and international students.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 9,000 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 17,000 per Academic year (overseas fees)||1 years|
|MSc||Full-time||£ 9,000 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Leeds||Leeds||LS2 9JT||Yorkshire and the Humber|