Leeds University Business School

University of Leeds

International Marketing Management

This programme provides a comprehensive appreciation of modern and prospective new developments, both in the theory and practice of marketing management, and is designed to provide students with knowledge and skills in marketing particularly in international marketing; students acquire practical skills during live modules, which are then applied to in-company assignments.

Entry requirements

A bachelor degree with a 2:1 (or higher), or international equivalent, in any subject, ideally not a marketing specialism. If English is not your first language you need to have an overall IELTS score of 6.5 (with 6 or more in each section), or other recognised equivalent.

Course modules

Core modules: Consumer behaviour across cultures; market research; marketing communications; international marketing; marketing strategy; international services marketing; global distribution and supply chains; professional skills and employability; company marketing project; dissertation/consultancy project. Optional modules: direct, digital and interactive marketing; social media marketing.

Sponsorship information

There are a number of part fee scholarships available for UK, EU and international students.


Qualification Study mode Fee Course duration
MSc Full-time £ 9,000 per Academic year (home fees) 1 years
MSc Full-time £ 17,000 per Academic year (overseas fees) 1 years
MSc Full-time £ 9,000 per Academic year (EU fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Leeds Leeds LS2 9JT Yorkshire and the Humber

Key information

Postgraduate Admissions
Telephone number: 
0113 343 4908