Leeds University Business School

University of Leeds

Advertising and Marketing

A combination of academic study with practical hand-on approach gives you the skills employers are looking for. Designed to cover core marketing elements, with a specialist focus on advertising and marketing communications, this course will give you with the practical skills you need for a career in marketing. It is taught by staff with extensive corporate experience meaning you get skills and knowledge directly relevant to the workplace.

Entry requirements

A good UK Bachelor's degree (minimum 2.1) or equivalent qualification in a subject other than marketing. If English is not your 1st language, you will need either TOEFL iBT at least 92 overall (with a minimum of 21 in listening, 21 in reading, 23 in speaking and 22 in writing) or IELTS with an overall score of 6.5 (with 6 or more in each section).

Course modules

Core modules: Consumer behaviour; marketing communications; global strategic marketing; media planning and strategy; public relations and corporate communications; advertising; professional skills and employability; marketing research. Compulsory: Consultancy project or dissertation. Optional modules: Brand management and corporate identity; sales promotion and sponsorship; social media marketing; direct, digital and interactive marketing.

Sponsorship information

There are a number of part fee scholarships available for UK, EU and international students.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 9,500 per Year 1 (EU) 1 years
MA Full-time September 2016 GBP 9,500 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 17,000 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 9,500 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 9,500 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 9,500 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Leeds Leeds LS2 9JT Yorkshire and the Humber

Get in touch

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Key information

Contact: 
Leeds University Business School
Telephone number: 
0113 343 2613