University of Leeds
Corporate Communications and Marketing and Public Relations
This course explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.You will understand the knowledge, skills and approaches that enable you to balance the often conflicting demands of an organisation's stakeholders and deliver clear, consistent communications to all parties. Taught by staff with extensive research and consultancy expertise, you will develop knowledge and skills that are directly relevant to the workplace. You will also have the opportunity to undertake a project that will involve working on a consultancy issue with academic staff and company mentors. A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.
Applicants should have a 2.1 bachelor degree, or international equivalent, in any subject. If English is not your first language, you need an overall IELTS score of 6.5 (with 6 or more in each section) or TOEFL equivalent.
Compulsory modules include: Brand management and corporate identity; corporate communications and reputation management; corporate communications strategy; corporate social responsibility and sustainability; international marketing; marketing research; marketing strategy; PR in practice; and either a corporate communications project or a dissertation. Optional modules include: Internal communications and change management; direct, digital and interactive marketing; social media marketing; creative public relations.
There are a number of part-fee scholarships available for UK, EU and international students.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 10,000 per Academic year (home fees)||1 years|
|MA||Full-time||£ 18,000 per Academic year (overseas fees)||1 years|
|MA||Full-time||£ 10,000 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Leeds||Leeds||LS2 9JT||Yorkshire and the Humber|