Leeds University Business School

University of Leeds

Consumer Analytics and Marketing Strategy

This course will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies. Students will explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You'll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Entry requirements

A Bachelor's degree with a 2.1 (Honours), or international equivalent, in any subject. English language requirements: IELTS 6.5 overall, with no less than 6.0 in any component, or other specified equivalent language qualification.

Course modules

Modules include: Big data and consumer analytics; business analytics and decision science; consumer behaviour; consumer data analysis and visualisation; direct, digital and interactive marketing; marketing research consultancy project; marketing strategy; applied GIS and retail modelling; predictive analytics; dissertation.

Assessment methods


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Leeds Leeds LS2 9JT Yorkshire and the Humber

Key information

Leeds University Business School
Telephone number: 
0113 343 2613