University of Leeds

University of Leeds

Advertising and Design

This programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry. Taught by the School of Design and Leeds University Business School, you will take a creative approach to solving communication problems in advertising and branding. You will develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques. At the same time, you wi'll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers. You will mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.

Entry requirements

A 2.1 Honours degree or equivalent qualification. In exceptional circumstances, people who don't have a degree, but do have relevant work experience, may also be considered. IELTS 6.5 overall, with no less than 6.0 in any component.

Course modules

Core modules: Visual communication; persuasion; integrated communication; consumer behaviour; marketing communications; advertising; global strategic marketing; media planning and strategy; creative direction or dissertation. Optional modules include: Brand management and corporate identity; sales promotion and sponsorship; social media marketing; direct, digital and interactive marketing.

Assessment methods

You will be assessed by a variety of methods. These will include your own creative work as you develop campaign concepts in your taught design modules, but also presentations, reflective logs, reports, group projects and written assignments.


Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 - 1 years
PgDip Full-time September 2016 - 6 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Leeds Leeds LS2 9JT Yorkshire and the Humber

Get in touch

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Key information

School of Design
Telephone number: 
0113 343 3716