University of Leeds
Advertising and Design
This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry. Taught by the School of Design and Leeds University Business School � one of the world�s top 100 business schools � you�ll take a creative approach to solving communication problems in advertising and branding. You�ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques. At the same time, you�ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers. You�ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.
A 2.1 Honours degree or equivalent qualification. In exceptional circumstances, people who don�t have a degree, but do have relevant work experience, may also be considered. IELTS 6.5 overall, with no less than 6.0 in any component.
Core modules: visual communication; persuasion; integrated communication; consumer behaviour; marketing communications; advertising; global strategic marketing; media planning and strategy; creative direction or dissertation. Optional modules include: brand management and corporate identity; sales promotion and sponsorship; social media marketing; direct, digital and interactive marketing.
You�ll also be assessed by a variety of methods. Obviously these will include your own creative work as you develop campaign concepts in your taught design modules, but also presentations, reflective logs, reports, group projects and written assignments.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Leeds||Leeds||LS2 9JT||Yorkshire and the Humber|
0113 343 3716