University of Leeds

University of Leeds

Public Relations and Society

This programme examines the social, political, cultural and economic functions and consequences of public relations. Core modules explore theoretical perspectives applied to public relations within communication and cultural studies, and introduce you to its role as a cultural intermediary. You will learn to deconstruct the strategies and tactics of public relations campaigns and understand how they affect both the organisations that use them and their social and cultural contexts. You can also tailor this programme to suit you. You will choose from optional modules to gain specialist knowledge of topics such as new media, political communication, photography or communication and development. This is not a practical training course; instead it offers an insight into the way public relations changes how we live, work and relate to each other.

Entry requirements

A 2.1 Bachelor's Honours degree in a social sciences or humanities subject. Relevant professional experience will also be considered. IELTS 6.5 overall, with no less than 6.0 in any component.

Course modules

Core modules: Public relations, culture and society; public relations theory; dissertation and research methods. Optional modules include: International film industries; politics and the media; the cultural history of promotional communication; new media cultures; identity, culture and technology; urban narratives; cinematic and photography; theoretical perspectives (culture, creativity and entrepreneurship); critical studies in visual communication; work placement; feminism, identity and media; the media and democratisation (global perspectives); innovations in political communication; communication and public opinion; communication and development; cultures of contemporary photography.

Assessment methods

Assessment methods may vary depending on the modules you choose. They are likely to include essays, case analyses, group projects and reports. Optional modules may even use literature reviews, campaign reports or even video and photography projects.


Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 - 12 months
MA Part-time September 2016 - 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Leeds Leeds LS2 9JT Yorkshire and the Humber

Key information

School of Media and Communication
Telephone number: 
0113 343 4192