University of Leicester

University of Leicester

Media and Public Relations

The programme covers the principles and practice of public relations by examining the structure of the PR sector and the way it works; the programme covers the history and development of public relations in different parts of the world; it explores career opportunities in PR and the skills that are important in this profession; it examines basic PR strategies and the use of research to inform PR campaigns and to measure their impact and effectiveness; case studies are used to illustrate successful and ineffective PR campaigns and teach students how to construct their own PR campaigns and to determine the most appropriate techniques to use in respect of specific promotional challenges; the course also covers corporate advertising and public relations and examine how commercial businesses use PR techniques to promote themselves to their customers and employees.

Entry requirements

A 2.1 Honours degree in a social science; applicants with other relevant qualifications and or experience may be considered.

Course modules

Core modules: public relations: principles and practice; public relations: strategy, planning and implementation; corporate advertising and public relations; research methods and management I; research methods and management II; dissertation; options modules: the international context of mass communication; news management, communication and social problems; advertising and cultural consumption; technology, culture and power: global perspectives; film as mass communication; the digital economy; international political communication; global cinema.

Assessment methods

Teaching is by a combination of lectures, seminars and tutorials; assessment is by means of essays, research methods assignments and a dissertation of 15,000-18,000 words.


Qualification Study mode Fee Course duration
MA Full-time £ 5,470 per Academic year (home fees) 1 years
MA Full-time £ 15,195 per Academic year (overseas fees) 1 years
MA Full-time £ 5,470 per Academic year (EU fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Leicester Leicester LE1 7RH East Midlands

Key information

Admissions Office
Telephone number: 
0116 252 5381