University of Leicester
Media and Public Relations
The programme covers the principles and practice of public relations by examining the structure of the PR sector and the way it works; the programme covers the history and development of public relations in different parts of the world; it explores career opportunities in PR and the skills that are important in this profession; it examines basic PR strategies and the use of research to inform PR campaigns and to measure their impact and effectiveness; case studies are used to illustrate successful and ineffective PR campaigns and teach students how to construct their own PR campaigns and to determine the most appropriate techniques to use in respect of specific promotional challenges; the course also covers corporate advertising and public relations and examine how commercial businesses use PR techniques to promote themselves to their customers and employees.
A 2.1 Honours degree in a social science; applicants with other relevant qualifications and or experience may be considered.
Core modules: public relations: principles and practice; public relations: strategy, planning and implementation; corporate advertising and public relations; research methods and management I; research methods and management II; dissertation; options modules: the international context of mass communication; news management, communication and social problems; advertising and cultural consumption; technology, culture and power: global perspectives; film as mass communication; the digital economy; international political communication; global cinema.
Teaching is by a combination of lectures, seminars and tutorials; assessment is by means of essays, research methods assignments and a dissertation of 15,000-18,000 words.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 5,470 per Academic year (home fees)||1 years|
|MA||Full-time||£ 15,195 per Academic year (overseas fees)||1 years|
|MA||Full-time||£ 5,470 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Leicester||Leicester||LE1 7RH||East Midlands|
0116 252 5381