University of Leicester

University of Leicester

Media and Advertising

This is for you if you want to explore advertising in its complexity and in a global perspective, as a cultural phenomenon that plays a crucial role in contemporary society. The course will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from media, communication and cultural studies, as well as marketing and consumer studies. The course covers a range of topics, including: The role of advertising in media and consumer societies (history, industry and issues); the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.); the importance of researching advertising messages and campaigns using a variety of methods; the position of advertising in the marketing toolkit available to companies; the necessity to understand consumers' behaviour. You will also explore advertising from the standpoint of marketing and consumer behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. If you enrol as a student on this programme, you will have free access to the WARC (World Advertising Research Centre) database that contains over 10,000 advertising campaigns.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2017 GBP 7,500 per Year 1 (EU) 1 years
MA Full-time September 2017 GBP 7,500 per Year 1 (England) 1 years
MA Full-time September 2017 GBP 16,595 per Year 1 (International) 1 years
MA Full-time September 2017 GBP 7,500 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2017 GBP 7,500 per Year 1 (Scotland) 1 years
MA Full-time September 2017 GBP 7,500 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Leicester Leicester LE1 7RH East Midlands

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Key information

Contact: 
Admissions Office
Telephone number: 
0116 252 5381