University of Leicester

University of Leicester

Media and Advertising

Students study the history of advertising and the structure of the advertising sector in the UK and in other parts of the world; students study analytical techniques for the assessment of advertising techniques and practices and for measuring their effectiveness in shaping consumer's brand awareness and purchase choices and behaviours; the course covers the intended and incidental effects of advertising and about the effectiveness of different media in getting advertising messages across; students also learn about the regulatory frameworks and statutory and voluntary codes of practice for different forms of advertising.

Entry requirements

At least a 2.1 Honours degree in any discipline, though a social science degree would be particularly relevant; applicants who do not have a 1st degree, but who can demonstrate other relevant qualifications and or experience may also be considered.

Course modules

Core modules: advertising: history and development; advertising: ethical, regulatory and social issues; advertising: nature and impact; principles and practices of marketing; marketing theory; research methods and management I; research methods and management II; dissertation. Optional modules: international context of mass communication; news management, communication and social problems; advertising and cultural consumption; technology, culture and power: global perspectives; film as mass communication; the digital economy; international political communication; global cinema.

Assessment methods

Teaching is by a combination of lectures, seminars and tutorials; assessment is by means of essays, research methods assignments and a dissertation of 15000-18000 words.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time October 2016 GBP 7,500 per Year 1 (EU) 1 years
MA Full-time October 2016 GBP 7,500 per Year 1 (England) 1 years
MA Full-time October 2016 GBP 15,880 per Year 1 (International) 1 years
MA Full-time October 2016 GBP 7,500 per Year 1 (Northern Ireland) 1 years
MA Full-time October 2016 GBP 7,500 per Year 1 (Scotland) 1 years
MA Full-time October 2016 GBP 7,500 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Leicester Leicester LE1 7RH East Midlands

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Key information

Contact: 
Admissions Office
Telephone number: 
0116 252 5381