University of Leicester

University of Leicester

Communication, Media and Advertising

This programme provides a thorough and critical understanding of advertising in a broad media context. The course combines a reflective analysis of media and communication studies with issues of policy and professional practices across a range of media industries with a specific focus on advertising. This distance learning MA is designed for graduates with experience in advertising, marketing or related sectors who want to enhance their qualifications, and for those with an academic background in the social sciences or humanities who aspire to careers, or to teach, in these sectors. The 1st year of the course, which is common to all our media and communication distance learning courses, will give you a thorough grounding in the knowledge and research expertise needed to address a wide range of themes and debates related to media communications. In the 2nd year, specialist modules explore the advertising industry in a global context, examining advertising as a form of communication shaped by economic, cultural and social factors, and as an occupational practice. These modules will explore how advertising works in different media; advertising history and development; ethical, regulatory and social issues; the nature and impact of advertising; and consumer behaviour and marketing research. This degree will develop your ability to think both analytically and critically and develop your independent learning and research skills. You will have access to the current thinking of key researchers and writers in the field from around the world.

Entry requirements

At least a 2.1 Honours degree in any discipline, though a social science degree would be particularly relevant; applicants without a 1st degree, demonstrating other relevant qualifications and or experience may also be considered; an entry assignment may be required.

Course modules

Current modules: key issues and approaches in media study; media history and social regulation; media in global context; communications and globalisation; investigating media; media industries: convergence, divergence; professional practices; audience and reception; advertising: industry, contexts, impacts; advertising as communication.
Please note: due to regular enhancement of the university's courses, please refer to Leicester's own website or/and terms and conditions for the most accurate and up-to-date course information.

Assessment methods

These include: written assignments; examination; a dissertation of 12,000-15,000 words.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Distance learning October 2016 GBP 9,310 per Whole course (Scotland) 2 years
MA Distance learning October 2016 GBP 9,310 per Whole course (Wales) 2 years
MA Distance learning October 2016 GBP 9,310 per Whole course (EU) 2 years
MA Distance learning October 2016 GBP 9,310 per Whole course (England) 2 years
MA Distance learning October 2016 GBP 10,070 per Whole course (International) 2 years
MA Distance learning October 2016 GBP 9,310 per Whole course (Northern Ireland) 2 years
MA Distance learning April 2017 GBP 9,310 per Whole course (EU) 2 years
MA Distance learning April 2017 GBP 9,310 per Whole course (England) 2 years
MA Distance learning April 2017 GBP 10,070 per Whole course (International) 2 years
MA Distance learning April 2017 GBP 9,310 per Whole course (Northern Ireland) 2 years
MA Distance learning April 2017 GBP 9,310 per Whole course (Scotland) 2 years
MA Distance learning April 2017 GBP 9,310 per Whole course (Wales) 2 years
PgDip Distance learning October 2016 GBP 9,310 per Whole course (EU) 18 months
PgDip Distance learning October 2016 GBP 9,310 per Whole course (England) 18 months
PgDip Distance learning October 2016 GBP 10,070 per Whole course (International) 18 months
PgDip Distance learning October 2016 GBP 9,310 per Whole course (Northern Ireland) 18 months
PgDip Distance learning October 2016 GBP 9,310 per Whole course (Scotland) 18 months
PgDip Distance learning October 2016 GBP 9,310 per Whole course (Wales) 18 months
PgDip Distance learning April 2017 GBP 9,310 per Whole course (EU) 18 months
PgDip Distance learning April 2017 GBP 9,310 per Whole course (England) 18 months
PgDip Distance learning April 2017 GBP 10,070 per Whole course (International) 18 months
PgDip Distance learning April 2017 GBP 9,310 per Whole course (Northern Ireland) 18 months
PgDip Distance learning April 2017 GBP 9,310 per Whole course (Scotland) 18 months
PgDip Distance learning April 2017 GBP 9,310 per Whole course (Wales) 18 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Distance Learning

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
College of Social Science Distance Learning Team
Telephone number: 
0116 252 5164