University of Leicester

University of Leicester

Marketing

Students study current and emerging theories that inform or comment upon the practices of marketing; students study the academic literature, case studies, and work with their peers, whilst reflecting on marketing issues within an international context. This enables students to develop an interdisciplinary, theoretically informed and practical understanding of marketing.

Entry requirements

A 2.1 Honours degree or equivalent; an acceptable professional qualification; either the University of Leicester's diploma in management or the University of Leicester's professional diploma in management; if the applicant's 1st language is not English they need to satisfy the University's English language requirements which are: IELTS 6.5 or TOEFL 575 (paper) plus TWE 4.0, 90 (IBT) or the University of Leicester English language test.

Course modules

Modules include: foundation of professional knowledge and skills; principles and practices of marketing; marketing theory; consumer behaviour; marketing research; product policy and innovation; branding and communication. 2 optional modules: research methods; dissertation.
Please note: due to regular enhancement of the university's courses, please refer to Leicester's own website or/and terms and conditions for the most accurate and up-to-date course information.

Assessment methods

A mixture of teaching methods are used, including lectures, group work, case study analysis and guided reading; student performance is assessed through both assignments and examinations.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 GBP 10,070 per Year 1 (Scotland) 1 years
MSc Full-time October 2016 GBP 10,070 per Year 1 (Wales) 1 years
MSc Full-time October 2016 GBP 10,070 per Year 1 (EU) 1 years
MSc Full-time October 2016 GBP 10,070 per Year 1 (England) 1 years
MSc Full-time October 2016 GBP 19,545 per Year 1 (International) 1 years
MSc Full-time October 2016 GBP 10,070 per Year 1 (Northern Ireland) 1 years
MSc Distance learning October 2016 GBP 10,830 per Whole course (International) 2 years
MSc Distance learning October 2016 GBP 10,830 per Whole course (Northern Ireland) 2 years
MSc Distance learning October 2016 GBP 10,830 per Whole course (Scotland) 2 years
MSc Distance learning October 2016 GBP 10,830 per Whole course (Wales) 2 years
MSc Distance learning October 2016 GBP 10,830 per Whole course (EU) 2 years
MSc Distance learning October 2016 GBP 10,830 per Whole course (England) 2 years
MSc Full-time November 2016 GBP 10,070 per Year 1 (England) 1 years
MSc Full-time November 2016 GBP 19,545 per Year 1 (International) 1 years
MSc Full-time November 2016 GBP 10,070 per Year 1 (Northern Ireland) 1 years
MSc Full-time November 2016 GBP 10,070 per Year 1 (Scotland) 1 years
MSc Full-time November 2016 GBP 10,070 per Year 1 (Wales) 1 years
MSc Full-time November 2016 GBP 10,070 per Year 1 (EU) 1 years
MSc Distance learning November 2016 GBP 10,830 per Whole course (EU) 2 years
MSc Distance learning November 2016 GBP 10,830 per Whole course (England) 2 years
MSc Distance learning November 2016 GBP 10,830 per Whole course (International) 2 years
MSc Distance learning November 2016 GBP 10,830 per Whole course (Northern Ireland) 2 years
MSc Distance learning November 2016 GBP 10,830 per Whole course (Scotland) 2 years
MSc Distance learning November 2016 GBP 10,830 per Whole course (Wales) 2 years
MSc Full-time February 2017 GBP 10,070 per Year 1 (EU) 1 years
MSc Full-time February 2017 GBP 10,070 per Year 1 (England) 1 years
MSc Full-time February 2017 GBP 19,545 per Year 1 (International) 1 years
MSc Full-time February 2017 GBP 10,070 per Year 1 (Northern Ireland) 1 years
MSc Full-time February 2017 GBP 10,070 per Year 1 (Scotland) 1 years
MSc Full-time February 2017 GBP 10,070 per Year 1 (Wales) 1 years
MSc Distance learning February 2017 GBP 10,830 per Whole course (EU) 2 years
MSc Distance learning February 2017 GBP 10,830 per Whole course (England) 2 years
MSc Distance learning February 2017 GBP 10,830 per Whole course (International) 2 years
MSc Distance learning February 2017 GBP 10,830 per Whole course (Northern Ireland) 2 years
MSc Distance learning February 2017 GBP 10,830 per Whole course (Scotland) 2 years
MSc Distance learning February 2017 GBP 10,830 per Whole course (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Distance Learning
University of Leicester Leicester LE1 7RH East Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Distance Learning Team
Telephone number: 
0116 252 5377