University of Lincoln

University of Lincoln

Public Relations

This programme explores the role of public relations (PR) counsel in commercial and not-for-profit organisations. There is an emphasis on theory and the ability to critically assess contemporary issues in communications. This programme recognises the rapid changes taking place in the communications environment, equipping students with the skills to work across multimedia and digital platforms. Teaching takes an international focus, in recognition that many corporate bodies and PR agencies operate within a global remit. Students will research and critique developments in PR practice with a focus on an ethical approach to storytelling in the post-Leveson era. Students will acquire the strategic management skills required to be a flexible, reflective public relations practitioner.

Entry requirements

A minimum 2.2 Honours degree. International students will require English language at IELTS 7.0 with no less than 6.5 in each element, or equivalent.

Course modules

Modules include: dissertation; issues in PR; media relations; media skills; PR principles and campaign strategy; research methods and professional placement. Optional modules include: global relationship marketing; online communications.

Assessment methods

This course makes use of a full range of assessment and feedback tools, which may include written exams, written assignments (including essays), report, dissertation, portfolio, project output, oral assessment and presentation, practical skills assessment and set exercises.

Sponsorship information

All UK or EU students who hold a 1st or Upper 2nd Class Honours degree from another institution will receive a 20% reduction in tuition fees when they enrol on a University of Lincoln taught Master's programme. The scholarship is offset against tuition fee payments due for each academic year of study. Please note that the Master of Architecture (Part 2) and MBA programmes are exceptions to this scheme, as other scholarships are in place for those courses.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 7,100 per Year 1 (EU) 1 years
MA Full-time September 2016 GBP 7,100 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 13,700 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 7,100 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 7,100 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 7,100 per Year 1 (Wales) 1 years
MA Part-time September 2016 GBP 39 per Credit (EU) 2 years
MA Part-time September 2016 GBP 39 per Credit (England) 2 years
MA Part-time September 2016 GBP 76 per Credit (International) 2 years
MA Part-time September 2016 GBP 39 per Credit (Northern Ireland) 2 years
MA Part-time September 2016 GBP 39 per Credit (Scotland) 2 years
MA Part-time September 2016 GBP 39 per Credit (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Lincoln (Main Site) Lincoln LN6 7TS East Midlands

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Key information

Contact: 
Enquiries Team
Telephone number: 
01522 886644