University of Liverpool in London

University of Liverpool in London

Strategic Communication

Business and public organisations operate today in a context marked by constant technological evolution, rapid social changes and increasing political and economic instability. In such a dynamic and uncertain environment, communicating strategically becomes vital to the pursuit of an organisation’s mission and key goals, from the aim of promoting products and services to the need to respond to a crisis.

The MSc in Strategic Communication offers a cross-disciplinary education to current or aspiring communication professionals and leaders who wish to learn how to design, plan and implement effective and sound communication policies that promote the strategic goals of their organisation.

The programme combines a range of disciplines and perspectives to develop the conceptual and practical skills which are crucial for successful strategic communication. You will learn how to translate organisational goals into communication objectives, to analyse situations by identifying the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage targeted audiences.

Besides classroom modules, a dedicated seminar involving communication experts (‘Public relations and Investor Relations in practice’) will give you the unique opportunity to familiarize with the relevant professional contexts and to closely interact with specialists in the sectors. Through the final project, you will engage yourselves with an in-depth analysis of a case-study in strategic communication.

Entry requirements

You will normally need to have the equivalent of a UK honours degree, at 2.1 level or better in a Communication related discipline such as media communication, corporate communication, political communication or in an Economics related discipline such as Management.

We also welcome applications from graduates who hold a role or have work experience that is relevant to the programme content.

Alternative qualifications and all non-UK qualifications (which are considered equivalent to a UK honours degree).

Course modules

  • Fundamentals of Strategic Communication
  • Digital Media and Communication Design
  • Public Relations and Investor Relations in Practice
  • Business Strategy and Management
  • Argumentation and Influencing Skills
  • Research Methods for Strategic Communication
  • Dissertation


Qualification Study mode Fee Course duration
MSc Full-time - 12 months
MSc Part-time - 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main site EC2A 1AG

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