University of Liverpool
The course provides knowledge of the marketing principles and current issues faced by organisations in the consumer markets and or service sector. Students study a range of analytical techniques required for tactical and strategic marketing management and information technology skills, including the use of relevant financial and statistical software.
Core modules: Applied business research methods; marketing management; managing finance; service; marketing communications; strategic organization; critiquing marketing; consumer behaviour; strategic business analysis; dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2017||GBP 8,500 per Whole course (Home/EU)||1 Years|
|MSc||Full-time||September 2017||GBP 16,500 per Whole course (International)||1 Years|
|MSc||Part-time||September 2017||GBP 8,500 per Whole course (Home/EU)||2 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City Centre Campus||L69 3BX||North West|
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