University of Liverpool

University of Liverpool


Professionally accredited by the Chartered Institute of Marketing, this programme is ideal for developing a career as a marketing practitioner or in related professions.

By successfully completing the programme, you will have exemption from the Strategic Marketing module on the CIM (Chartered Institute of Marketing) Level 6 professional qualification, which is highly sought after by marketing employers. You have three years after graduating to complete two further modules to gain the CIM Diploma.

Entry requirements

Normally a university degree in Social Sciences, Arts, Humanities and other relevant disciplines with a minimum of 2:1 standard from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. This programme assumes no prior knowledge of marketing, and is therefore less suitable for applicants with a first degree in marketing.

Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered. All candidates must meet our required level of English.

Course modules

The 12-month programme consists of eight compulsory modules followed by a research project (Strategic Business Analysis) or dissertation carried out over the summer period upon completion of Semester 2.

Students are required to complete 180 credits to achieve a full MSc.

Compulsory modules

  • Applied Research Methods (ULMS515)
  • Marketing Management (ULMS766)
  • Digital Marketing (ULMS855)
  • Services Marketing (ULMS803)
  • Marketing Communications (ULMS521)
  • Strategic Organization (ULMS765)
  • Critiquing Marketing (ULMS791)
  • Consumer Behaviour (ULMS795)

Optional modules

  • Strategic Business Analysis (ULMS719)
  • Dissertation (ULMS790)


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2018 £ 9,500 per Academic year (Home) 12 Months
MSc Full-time September 2018 £ 18,000 per Academic year (International) 12 Months
MSc Part-time September 2018 £ 4,750 per Year 1 (Home) 24 Months

Campus details

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