University of Liverpool

University of Liverpool

Sports Business and Management

This programme offers students a Masters level understanding of the global business of sport; its organisations, stakeholders and the disciplines which make it operate successfully, with a business focus on the challenges and opportunities within the global sports business. Modules cover global sports business context, sports marketing and sponsorship, event operations, leadership in sport. In the Capstone Practice of Sports Business module students will have opportunities to visit Premier League Football Clubs as well as high profile sports businesses from cricket, rugby and other sports. Students will have access to excellent sports business speakers to enhance their understanding of the practical aspects of working in the global sports business market.

Entry requirements

Normally a 2:1 honours degree in any discipline is expected from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered. All candidates must meet our required level of English.

Course modules

This 12-month programme consists of eight taught compulsory modules, each focusing on a major area of Sports Business and Management. These are followed by a 60 credit project carried out over the summer period.

Compulsory modules

  • The Global Context of Sports Business (ULMS856)
  • Managing Finance (ULMS767)
  • Leadership in Sport (ULMS858)
  • Sports Marketing and Sponsorship (ULMS857)
  • Sports Operations and Events (ULMS859)
  • Strategic Organisation (ULMS765)
  • Sports Economics and Analytics (ULMS861)
  • Sports Business in Practice (ULMS860)
  • Strategic Business Analysis (ULMS719)


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2018 £ 9,500 per Whole course (Home/EU) 12 Months
MSc Full-time September 2018 £ 17,000 per Whole course (International) 12 Months
MSc Part-time September 2018 £ 4,750 per Year 1 (Home/EU) 24 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Centre Campus L69 3BX North West

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