University of Manchester
International Fashion Marketing
The course aims to equip the global fashion marketing managers of the future with skills in strategic marketing, retail marketing and multi-channel marketing. This course is suitable for students from a marketing related academic background and equips graduates with the necessary marketing management skills vital for a career in the fast-paced world of international fashion. This programme is designed as a specialist marketing course that will develop and strengthen core marketing skills into specialist areas including; strategic marketing skills and digital marketing skills. The course will teach you how to be adaptive and to have the managerial and specific know-how to effectively market attractive brands in an increasingly competitive global online environment. You will become competent in strategic marketing problem-solving and multi-channel marketing, and develop your self-learning and time-management skills.
A 2.1 UK Honours degree or equivalent in a business, management or marketing related subject, or an approved combination of educational qualifications and industrial experience.
Modules include: Strategic marketing; retail marketing; multi-channel marketing; fabric structures; international fashion retailing; research methods; dissertation.
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School of Materials
0161 306 4144