University of Manchester

University of Manchester

International Fashion Marketing

The International Fashion Marketing masters course is an exciting and innovative course which aims to equip the global fashion marketing managers of the future with skills in strategic marketing, retail marketing and multi-channel marketing. This course is suitable for students from a marketing related academic background and equips graduates with the necessary marketing management skills vital for a career in the fast-paced world of international fashion. This programme is designed as a specialist MSc marketing course that will develop and strengthen core marketing skills into specialist areas including; strategic marketing skills and digital marketing skills. The course will teach you how to be adaptive and to have the managerial and specific know-how to effectively market attractive brands in an increasingly competitive global online environment. You will become competent in strategic marketing problem-solving and multi-channel marketing, and develop your self-learning and time-management skills.

Entry requirements

2.1 UK Honours degree or equivalent in a business, management or marketing related subject, or an approved combination of educational qualifications and industrial experience. Students will need to be able to demonstrate competency in the English language and students who do not already possess a recognised English Language qualification will need to take a test such as IELTS. In your IELTS examination you will be required to achieve at least 7.0 overall with no subtest lower than 6.0. Some English language test results are only valid for two years. Your English language test report must be valid on the start date of the course. We accept a range of qualifications from different countries. For these and general requirements including English language please contact

Course modules

The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
Course Units:
• Strategic Marketing - including strategic case analysis
• Retail Marketing - including retail applications of marketing
• Multi-channel Marketing - including SEO, PPC and Digital Marketing
• Constructed Textiles for Fashion - including mood board development and knitting and weaving processes
• International Fashion Retailing- including market entry methods and luxury branding
• Research Methods - including data analysis and collection methods
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world
The course unit details given above are subject to change, and are the latest example of the curriculum available on this course of study. Full details can be seen on The University of Manchester website at the following link: or email


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 9,000 per Year 1 (EU) 12 months
MSc Full-time September 2017 GBP 9,000 per Year 1 (England) 12 months
MSc Full-time September 2017 GBP 20,500 per Year 1 (International) 12 months
MSc Full-time September 2017 GBP 9,000 per Year 1 (Northern Ireland) 12 months
MSc Full-time September 2017 GBP 9,000 per Year 1 (Scotland) 12 months
MSc Full-time September 2017 GBP 9,000 per Year 1 (Wales) 12 months

Campus details

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Key information

Materials - PGT
Telephone number: 
0161 306 3981