University of Manchester

University of Manchester

International Fashion Marketing

The course aims to equip the global fashion marketing managers of the future with skills in strategic marketing, retail marketing and multi-channel marketing. This course is suitable for students from a marketing related academic background and equips graduates with the necessary marketing management skills vital for a career in the fast-paced world of international fashion. This programme is designed as a specialist marketing course that will develop and strengthen core marketing skills into specialist areas including; strategic marketing skills and digital marketing skills. The course will teach you how to be adaptive and to have the managerial and specific know-how to effectively market attractive brands in an increasingly competitive global online environment. You will become competent in strategic marketing problem-solving and multi-channel marketing, and develop your self-learning and time-management skills.

Entry requirements

A 2.1 UK Honours degree or equivalent in a business, management or marketing related subject, or an approved combination of educational qualifications and industrial experience.

Course modules

Modules include: Strategic marketing; retail marketing; multi-channel marketing; fabric structures; international fashion retailing; research methods; dissertation.


Qualification Study mode Fee Course duration
MSc Full-time - 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner

Key information

School of Materials
Telephone number: 
0161 306 4144